The World Travel & Tourism Council (WTTC) has launched the world’s first-ever global safety and hygiene stamp which allow travellers to recognise governments and businesses around the world which have adopted health and hygiene global standardised protocols – so consumers can experience ‘Safe Travels’. The initiative also received the backing of UNWTO. Eligible businesses such as hotels, restaurants, airlines, cruise lines, tour operators, restaurants, outdoor shopping, transportation and airports, will be able to use the stamp once the health and hygiene protocols, outlined by WTTC, have been implemented. Destinations will also help to award the stamp of approval to local suppliers. The launch of global protocols to boost the Travel & Tourism sector have been embraced by over 200 CEO’s including some of the world’s major tourism groups. Gloria Guevara, WTTC President & CEO, said: “We are delighted that UNWTO are supporting the private sector global protocols and our efforts as public-private collaboration is critical to ensure a faster recovery. We have learned from past crises that global standard protocols and consistency provide confidence for the traveller. Our new global safety stamp is designed to help rebuild consumer confidence worldwide,” she said. “Now travelers will be able to recognise the businesses and destinations worldwide which have adopted the new set of global protocols that will encourage the return of ‘Safe Travels’ around the world. It will, in turn, help the Travel & Tourism sector to reopen for business and move in a coordinated approach. “For the first time ever, the global private sector has rallied around Safe Travels protocols which will create consistency across the sector. Implementation by governments around the world will restore much-needed confidence in order to restart …
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