The 45th edition reflects the positive outlook of the industry and reaffirms FITUR’s leadership as the world’s premier trade fair by participants and attendees. Brazil participates as Partner Country in an edition that continues to grow: 9,500 participating companies from 156 countries, and 884 main exhibitors. Organised by IFEMA MADRID, the International Tourism Trade Fair (FITUR) brings together the global tourism market in its 45th edition, showcasing from 22 to 26 January the outstanding performance of the tourism industry in 2024 and the promising expectations for 2025. In this context of strength, the industry gathered around FITUR seeks to emphasise its pride in belonging to the sector, its transformative role, and its steadfast commitment to sustainability and innovation, aspects present not only in its themed sections but also in the offerings from destinations and companies. FITUR once again opens the international tourism trade fair calendar, reaffirming its leadership as the number one event in terms of participants and attendees, with the support of all public and private stakeholders in the sector’s value chain. This is evidenced by the figures presented during today’s press conference at IFEMA MADRID, attended by a broad institutional and sectoral representation: 9,500 participating companies, 156 countries, and 884 main exhibitors showcasing their offerings across nine pavilions, including 101 countries with official representation. The strong response from the sector at FITUR 2025 is expected to be reflected in attendance figures, with an estimated 150,000 professionals attending from Wednesday to Friday and around 100,000 general public visitors over the weekend. This significant turnout is projected to generate an economic impact of €445 million for Madrid, positively influencing sectors such as transportation, hospitality, catering, culture, and entertainment. FITUR: A …
Read More »FITUR 2025 promotes pride in tourism, a key industry for sustainable social and economic development
Organised by IFEMA MADRID, the International Tourism Trade Fair will be held from 22 to 26 January, 2025 with a firm commitment to boosting business and knowledge exchange In its 45th edition, FITUR aligns itself with the global challenges of tourism, placing sustainability at the heart of its agenda in order to contribute to solid economic growth. Tourism has reached 790 million international tourists, generating a direct global economic impact of approximately USD 3.4 trillion in the first seven months of 2024, according to UN Tourism statistics. Given this magnitude, the International Tourism Trade Fair, which closed its last edition with more than 250,000 attendees and the participation of 9,000 companies representing 152 countries, aligns itself with the global challenge facing the industry and reinforces its commitment to the promotion of responsible tourism, inviting its professionals to strengthen their pride of belonging. FITUR, which is holding its next edition from 22 to 26 January, organised by IFEMA MADRID, brings together the global tourism market, placing sustainability at the centre of its programme with the aim of contributing to solid economic growth and showcasing respectful practices with a positive impact that can be replicated to continue improving the quality of tourism activity. This is precisely the aim of two of its major projects. On the one hand, the FITURNEXT Observatory, FITUR’s platform dedicated to promoting best practices, which has been working all year over the past six editions to identify and analyse initiatives implemented globally by destinations, companies and organisations around an industry challenge. On this occasion, the 2025 Challenge focused on how tourism can contribute to sustainable food management and, after the analysis of nearly 300 proposals, the winners are …
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