Tag Archives: global tourism market

Organised by IFEMA MADRID, the International Tourism Trade Fair will be held from 22 to 26 January, 2025 with a firm commitment to boosting business and knowledge exchange In its 45th edition, FITUR aligns itself with the global challenges of tourism, placing sustainability at the heart of its agenda in order to contribute to solid economic growth. Tourism has reached 790 million international tourists, generating a direct global economic impact of approximately USD 3.4 trillion in the first seven months of 2024, according to UN Tourism statistics. Given this magnitude, the International Tourism Trade Fair, which closed its last edition with more than 250,000 attendees and the participation of 9,000 companies representing 152 countries, aligns itself with the global challenge facing the industry and reinforces its commitment to the promotion of responsible tourism, inviting its professionals to strengthen their pride of belonging. FITUR, which is holding its next edition from 22 to 26 January, organised by IFEMA MADRID, brings together the global tourism market, placing sustainability at the centre of its programme with the aim of contributing to solid economic growth and showcasing respectful practices with a positive impact that can be replicated to continue improving the quality of tourism activity. This is precisely the aim of two of its major projects. On the one hand, the FITURNEXT Observatory, FITUR’s platform dedicated to promoting best practices, which has been working all year over the past six editions to identify and analyse initiatives implemented globally by destinations, companies and organisations around an industry challenge. On this occasion, the 2025 Challenge focused on how tourism can contribute to sustainable food management and, after the analysis of nearly 300 proposals, the winners are …

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