Tag Archives: Gloria Guevara

According to WTTC, more than 100 million jobs could return to the global tourism sector during 2021, as the world recovers from the crippling pandemic. “We are looking forward to a strong summer of travel, thanks to a combination of mask wearing, the global vaccination roll-out and testing on departure,” says Gloria Guevara, President & CEO, WTTC.

The World Travel & Tourism Council (WTTC) has launched a new marketing campaign, #TogetherInTravel, aimed at galvanizing the global travel and tourism community and showing how the sector is a vital part of our zest for life. The campaign, which went live on April 20, encourages travellers from around the world to share the hashtag #TogetherInTravel along with a video simultaneously uniting everyone in solidarity at the same moment. The marketing campaign comprises three key elements; a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms and a microsite, TogetherInTravel.com, to host the video and user generated content and stories. WTTC has developed the campaign in conjunction with one of its members. Gloria Guevara, President & CEO, WTTC, says, “Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel & Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3% to GDP. Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet, we are uniquely exposed at this time due to COVID-19. The concept for the #TogetherInTravel campaign was born out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community and one where travel brings us closer, at the right time. Our message is that everyone can still stay inspired with future travel ideas and bookings – and in the meantime be part of a virtual …

World Travel & Tourism Council (WTTC), in its annual Economic Impact Report (EIR), shows how big a part travel and tourism played in driving the economy in the region last year, based on which the findings reveal how vital the sector will be for the region’s economic recovery from COVID-19. It shows the sector supporting one in 10 (330 million) jobs, making a 10.3% contribution to global GDP and generating one in four of all new jobs. Gloria Guevara, President & CEO, WTTC, says, “WTTC’s 2019 Economic Impact Report (EIR) shows how intrinsic Travel & Tourism was last year to the economy in Asia-Pacific, making it the fastest growing region in the world in terms of its contribution to GDP, supporting more than 182 million jobs or 9.6% of the total number of people employed.”

The world’s top ten cities in terms of job creation through tourism are Jakarta, Beijing, Mexico City, Shanghai, Bangkok, Chongqing, Delhi, Mumbai, Ho Chi Minh City, Shenzhen, according to World Travel & Tourism Council’s (WTTC) Annual Cities Report released recently at the WTTC Asia Leaders Forum in Macau. The world’s top ten cities in terms of tourism market size are: Shanghai (US$35bn), Beijing ($32.5bn), Paris ($28bn), Orlando ($24.8bn), New York ($24.8bn), Tokyo ($21.7bn), Bangkok ($21.3bn), Mexico City ($19.7bn), Las Vegas ($19.5bn) and Shenzhen ($19bn). The report covers 72 of the world’s most important tourism cities, which together generated over $625bn contribution to GDP last year (24.3% of global travel and tourism GDP). Gloria Guevara, President & CEO, WTTC commented, “With 54 per cent of the world’s population living in urban areas, cities have become global economic hubs, driving growth and innovation. They attract huge quantities of people who travel to experience their culture, do business and live. This growth has also resulted in a rise in city tourism – a trend which is forecast to maintain momentum. Our report highlights the crucial importance of cities to travel and tourism worldwide, and likewise how vital this sector is to the economy. Over half a billion trips are made to cities annually representing 45 per cent of global international travel.” Of particular note, Chinese cities have matured rapidly over the past decade, and are forecast to continue dominating the growth charts between 2017 and 2027. Shanghai, for example, went from being the eighth largest city in terms of travel and tourism GDP in 2007 to become the largest in 2017 – a position it is expected to maintain until 2027.

India is ranked as the world’s third most powerful country for travel and tourism, according to World Travel & Tourism Council’s (WTTC) new T&T Power and Performance Report. China, the USA and India take the top three spots in the new Power Ranking which ranks the performance of 185 countries combining growth over the past seven years in tourism’s contribution to GDP, international visitor spend, domestic tourism spend and capital investment. Gloria Guevara, President and CEO, WTTC commented, “World Tourism Day is the global celebration of a sector that contributes 10.4 per cent of the world’s GDP and generates 313 million jobs. WTTC’s new report outlines power and performance rankings which showcase countries that have been most successful in growing their tourism sectors across the board.”

According to a latest report by World Travel & Tourism Council (WTTC) on the economic impact of travel and tourism industry in India, leisure travel spending (inbound and domestic) generated 94.6 per cent of direct travel and tourism GDP in 2017 (Rs 13,135.2 bn) compared with 5.4 per cent for business travel spending (Rs 755.9 bn). Leisure travel spending is expected to grow by 7.6 per cent in 2018 to Rs 14,127.1 bn, and rise by 7.1 per cent pa to Rs 28,154.5 bn in 2028. Business travel spending is expected to grow by 6.7 per cent in 2018 to Rs 806.4 bn, and rise by 7.0 per cent pa to Rs 1,589.7 bn in 2028. Gloria Guevara, President & CEO, WTTC, said, “2017 was one of the strongest years of GDP growth in a decade with robust consumer spending worldwide. This global growth transferred again into travel and tourism with the sector’s direct growth of 4.6 per cent outpacing the global economy for the seventh successive year.”

India will add around 10 million jobs in the travel and tourism sector by 2028, according to a latest report by the World Travel & Tourism Council (WTTC). WTTC forecasts that the total number of jobs related to tourism will increase from 42.9 million in 2018 to 52.3 million in 2028. India is currently the seventh largest travel and tourism economy in the world. Overall, the total contribution of the sector to the economy was Rs 15.2 trillion (US$234 billion) in 2017, or 9.4 per cent of the economy once its direct, indirect and induced benefits are taken in to account. Gloria Guevara, President & CEO, WTTC, said, “Travel and tourism creates jobs, drives economic growth and helps build better societies. This is particularly clear in India which is forecast to be one of the fastest-growing tourism economies in the world over the next decade, adding 10 million jobs and hundreds of millions of dollars to the economy by 2028.” “Looking to the future, India can strategically lead travel facilitation within the SAARC region by introducing a standard technological solution, modern technology and biometrics. This will enhance the travel and tourism economies in the region. The Indian aviation market is expanding with rapid advancement in connectivity within India. Indian airlines have booked 900 plus new aircrafts to add capacity and expand operations over next couple of years,” Guevara shared.