Tag Archives: Government of Assam

Assam Tourism has appointed leading Bollywood lady Priyanka Chopra as its brand ambassador. She has signed a two-year contract with the state government to promote Assam tourism both at the national and international levels. This was informed by Himanta Biswa Sarma, Tourism Minister, Government of Assam. Sarma said “She would arrive here on Saturday and address an international tour operators’ meeting. She will also feature in still and video commercials of Assam tourism and promote Assam tourism wherever she goes.” Talking about the marketing plans of the state tourism, Sarma said, “This time, our tourism campaign will go global instead of being confined within the country. We will focus on countries like the UK, the US, Japan and Germany.” He further informed that the financial component of the tourism campaign will be included in the next budget and while Chopra will not charge anything for being the brand ambassador for Assam tourism, she will be paid a fee for the time she spends shooting for commercials and for whatever activity she undertakes for promotion of state tourism.

The Government of Assam, Tourism Department has declared to open the Kaziranga National Park from the first week of October this year till middle of May 2017. Earlier, it was from November 1 to April 30 every year. The BJP-led government is taking steps to keep the Park open for the tourists for eight months instead of the normal six months with an aim to increase tourist inflow to UNESCO’s world heritage site, which suffered due to the recent floods.