Tag Archives: Government of Kerala

K. S. Srinivas IAS, Principal Secretary – Tourism & Fisheries, Government of Kerala, has said that the carrying capacity of each destination should be considered and tourists should be allowed accordingly. He was speaking at the post budget webinar organised by MOT recently.

Dr. V Venu (IAS) has been appointed as Additional Chief Secretary, Tourism Department, Government of Kerala. An IAS officer of 1990 batch, he has been appointed several times before in the tourism department during his tenure. He has also been appointed as the Additional Chief Secretary, Higher Education. Apart from this, he will be having additional charge of Member Secretary, Planning Board.

Kerala’s Tourism Minister PA Mohamed Riyas has assured stakeholders in tourism that the government will unveil various projects focusing on the revival of the sector. “Apart from completing the present projects on a time-bound manner, two new heritage projects focusing on Ponnani and Aranmula will be planned and implemented quickly,” he said, adding that more tourism circuits will also be formed.

PA Mohamed Riyas, Minister for Public Works and Tourism, Government of Kerala, has emphasised that it is vitally important to straightaway work out strategies and implement them fast to reactivate tourism. A meeting is also expected to be held with State Level Bankers Committee to explore what top lenders can do to support the sector from a crisis that could eventually harm the whole economy of the state.

Rani George, Principal Secretary – Tourism, Government of Kerala, has said that the new tourism campaigns by the state government are helping Kerala resume tourism and that Ayurveda can be an added attraction for tourists arriving in the state. “We are also seeking suggestions from tourism stakeholders on how we can further promote domestic tourism in Kerala,” she added.

K J Alphons, Union Minister for Tourism has inaugurated the project ‘Development of Eco Circuit: Pathanamthitta – Gavi – Vagamon – Thekkady’ under the Swadesh Darshan scheme of Ministry of Tourism in the presence of K Surendran, Minister for Tourism, Government of Kerala at Vagamon in Kerala. This Eco Circuit project was sanctioned in December 2015 for Rs 76.55 crores.  Major works carried out under the project includes Eco Adventure Tourism Park at Vagamon, Cultural Centre at Kadamanitta, Eco Log Huts at Peerumedu, Idukki, Approach Roads, walking trails, rain shelters at Pine Valley Forest, Thekkady, Kumily, Moozhiyar Dam, Penstock and Kakki Dam. Swadesh Darshan scheme is one of the flagship schemes of Ministry of Tourism for development of thematic circuits in the country in a planned and prioritised manner. Under this scheme the Government is focussing on development of quality infrastructure in the country with objective of providing better experience and facilities to the visitors on one hand and on other hand fostering the economic growth. The scheme was launched in 2014 -15 and as on date the Ministry has sanctioned 77 projects worth projects for Rs. 6131.88 crore to 30 states and UTs. 30 projects / major components of projects are expected to be completed during the current financial year, of which 12 projects worth Rs 1024.49 crore, covering the states of Manipur, Meghalaya, Nagaland, Arunachal Pradesh, Andhra Pradesh, Madhya Pradesh, Chhattisgarh Kerala and Sikkim have already been inaugurated. The Ministry of Tourism recognising the tourism potential of the state has sanctioned seven projects in Kerala under the Swadesh Darshan and PRASHAD schemes for an approximate amount of Rs 550 crores.

Pinarayi Vijayan, Chief Minister of Kerala inaugurated the Malanad-Malabar cruise tourism project worth Rs 325 crore at Parassinikkadavu near Kannur to highlight the tranquil waterways of Northern Kerala and encourage tourist arrivals to lesser-known destinations of the state. Kerala Tourism will implement this unique project in association with the state government. Vijayan said, “This initiative will focus on improving the quality of tourism and make sure that all the visitors will have exceptional experiences. Tourists come in hopes of exploring our land’s rich natural resources and heritage. So it is important that we maintain and keep our culture intact while also accommodating all the required modern amenities in an eco-friendly manner in accordance with sustaining traditional occupations in Kasargod and Kannur districts.” Kadakampally Surendran, Honorable Minister for Cooperation, Tourism and Devaswoms, Government of Kerala said, “We were unable to explore the tourism potential in North Malabar. With the commencement of this initiative that calls for an integrated plan, Malabar regions in the state will finally be able to expedite tourism opportunities. With the functioning of the Kannur International Airport, the cruise project would attract travel and adventure enthusiasts to the state. Within the last year 600 Crore has been allocated for North Malabar and a government order issued 75 crore for Kannur district and 12.5 crore for Kasargod district.” The Malabar circuit will feature cruises based on the themes of its culture. While the martial arts and Kalari cruise on Mahe River will memorialise the origins of ‘Kalari’, the Pazhassi Raja and spices cruise on Anjarakkandy River will commemorate Pazhassi’s struggles.

Following Phase-II of its promotional campaign, Department of Tourism, Kerala has planned to target Europe with a budget of Rs 7.5 crore. Kerala Tourism has planned to showcase diversified products across the European terrain to entice travellers and has been promoting the state as a preferred tourist destination across the globe. Highlighting the significance of the campaign, Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms, Government of Kerala said, “Considering Europe’s top position in the list of high-potential markets for overall tourism growth, Kerala Tourism has activated a rigorous promotional campaign involving diverse products that have the capability to attract travellers from the European countries to Kerala.” Highlighting the growth of state tourism, Rani George, IAS, Secretary, Tourism & Culture, Government of Kerala stated, “Through this promotional and marketing campaign, Kerala Tourism aims to double the foreign tourist arrivals and increase domestic tourist arrivals by 50 per cent, by 2021.” Under the promotional campaign in Europe 2017-18, Kerala Tourism has planned to utilise all forms of promotional tools under various categories, including television campaigns (Rs 3.5 crore), Out of Home (OOH) campaign (Rs 2.5 crore), Consumer Travel Mart (Rs 1 crore) and Kerala Blog Express (Rs 50 Lakhs).  

To reach out to the domestic market, Kerala Tourism is organising a string of Partnership Meets in Mumbai, Pune, Jaipur, Chandigarh, Bengaluru, Hyderabad, Visakhapatnam, Chennai, Kolkata, Patna and Delhi in the 1st quarter of 2018. At the Partnership Meet in Mumbai on January 09, Kadakampally Surendran, Minister for Co-Operation, Tourism and Devaswom, Government of Kerala, said, “To ensure the accomplishment of an ambitious target of a 100% increase in arrival of foreign tourists and 50% in domestic tourists in five years, a tourism regulatory authority has been formed. This would help put a stop to any unhealthy practices and guarantee better intervention of the Tourism Department through scrutiny and a licensing system.” The new Kerala Tourism Policy also forms a major highlight of this year’s domestic campaign. The revamped fare with an array of new tourism products was showcased at Mumbai today.

Kerala Tourism is gearing up for a three-month long international campaign in its bid to lure foreign tourists to God’s Own Country. The Phase II of the campaign would commence with the participation of Kerala Tourism in Vakantiebeurs, the tourism-leisure fair of The Netherlands, followed by FITUR, the international tourism trade fair of Spain. The German cities of Dusseldorf (January 23) and Hamburg (January 25) would be the venues for the first roadshows in Phase II. The roadshows in the emerging West Asian markets will be held between February 26-28, 2018, which includes Qatar (Doha- February 26), Oman (Muscat-February 27) and the United Arab Emirates (Abu Dhabi-February 28). Later in April 2018, B2B meets will be organized in Saudi Arabia and Bahrain. On January 24, the campaign will kick-start in New York City of the United States, followed by the New York Times Travel Show scheduled to be held from January 26 to January 28. Further road shows will be organized in Los Angeles (January 30) and San Francisco (February 1), which has been escalating foreign tourist arrivals to Kerala. The campaign would culminate with BIT, the international travel expo and road show at Milan in Italy (February 11 – 13, 2018). The Tourism Department of Kerala had received overwhelming response to the Phase I campaign, at International Trade Fairs and B2B meets in 12 countries, which ended last month. Kadakampally Surendran, Minister for Co-Operation, Tourism and Devaswom, Government of Kerala, stated: “With the promotional strategy, we aim to showcase diversified tourism products across high-potential markets in order to attract tourists to visit the state. Kerala Tourism has been centered on leisure tourism, but now we aim to re-brand Kerala …