Tag Archives: Govt. of Kerala

Kerala Tourism has showcased its array of new tourism offerings at a recent Partnership Meet held in in New Delhi. For art aficionados, the state endorses Fort Kochi and a pilgrimage to the Kochi Muziris Biennale. There is Muziris Heritage Project for history buffs looking to transport themselves to another era. Further, the Spice Route Project re-establishes Kerala’s maritime associations with the countries on Spice Route and revives their cultural, historical and archaeological exchanges between these countries. The state also exhibited its traditional dance forms and visual storytelling presentations. “Most foreign tourists flock to Kerala to experience its cultural heritage but what we are trying to showcase is the idea that our culture isn’t limited to performances on stage. It is ingrained in our way of life and the department is taking small but significant steps towards helping a traveller experience the richness of Kerala,” said Rani George, IAS, Secretary (Tourism), Govt of Kerala.

Considering the uptick in domestic tourism, the Department of Tourism, Government of Kerala recently organised B2B roadshows in multiple metros including Mumbai. The delegation from Kerala was led by Shine KS, Tourist Information Officer, Department of Tourism, Govt of Kerala and comprised 63 major players from the state’s tourism industry – the highest so far. Explaining the initiatives for 2017, Shine KS said, “The marketing initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that Kerala holds for visitors. The marketing measures adopted by the government have elevated the state to the top-tier of ‘must visit’ destinations around the world. There has been a remarkable increase in the arrival of tourists within a single year as a result of the various initiatives implemented by the Government. We will continue with our 10-point agenda which was launched in September 2016 under the Green Carpet Initiative which focuses on giving a facelift to select tourist destinations in the state to ensure security, cleanliness, hygiene, and scientific waste management methods, apart from offering unique experiences.”

The cash crunch has severely affected the tourism sector since demonetisation of 500 and 1,000 currency notes came into effect from November 8 last, stated Kadakampally Surendran, Minister – Co-operation, Tourism and Devaswoms, Govt. of Kerala. There has been a decrease of 10-15 per cent in the number of foreign tourists arriving while the number of domestic tourists dipped by 20-30 per cent, he added. He pointed out that the state netted a revenue of Rs 25,000 crore every year from the tourism sector. “The currency crunch arose during the tourism season itself and so, things went wrong to a great extent,” Surendran said, adding that foreign tourists were not getting enough cash at airports on their arrival. Tourists were also spending very little money in the state now which had affected the local traders, he stated. The houseboat business, one of the main attractions of backwater tourism in Kerala, was “on the verge of collapse”, he said and added that the state government would do “everything possible” to boost the tourism sector. Surendran, who also holds the Co-operation portfolio, said the cooperative sector was in a “bad shape” and alleged that even though the Supreme Court had directed for provisions for cash in the sector, no step had been taken in that regard.