40 Rural Hosts Honoured; Minister Calls Village Tourism the Future of India’s Global Appeal Rural tourism revives India’s living heritage of community and culture, says Jaiveer Singh In a world racing forward, villages offer the pause people seek: Tourism Minister Jaiveer Singh In a major push to position Uttar Pradesh as India’s next rural tourism capital, the Department of Tourism organised the Rural Tourism Conclave 2025 at Indira Gandhi Pratishthan, Lucknow. The event witnessed participation from various stakeholders, with Tourism and Culture Minister Jaiveer Singh presiding as Chief Guest. Senior officials, policy experts, farm stay operators, and innovators from across the country joined the conclave to chart the roadmap for a vibrant village-led tourism economy. In a key highlight, more than 40 farm stay and homestay owners were felicitated for redefining hospitality in rural Uttar Pradesh, setting new benchmarks in experiential tourism. Among the dignitaries were MLC Dharmendra Singh, Padma Shri awardee farmer Ram Sharan Verma, Cooperative Registrar Yogesh Kumar, Director of Eco Tourism Prakhar Mishra, and sustainability champion Annadani Malligavad. India’s Story Begins in Villages, says Minister Jaiveer Singh Addressing the gathering, Minister Singh remarked, “India’s stories of gods, values, and culture begin in villages. From Lord Ram to Krishna, the soul of Bharat lies in its soil.” Emphasising that tourism must go beyond monuments, he noted that “Tourists today seek the warmth of rural kitchens, the simplicity of village life, and the joy of authentic hospitality.” He added that under the vision of Prime Minister Narendra Modi and Chief Minister Yogi Adityanath, rural tourism is central to Viksit Bharat @2047 and will fuel empowerment, entrepreneurship, and environmental consciousness across villages. 234 Villages Identified, 750 Plus Homestays in Pipeline …
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