Arvind Singh, Secretary, Ministry of Tourism, attended the 5th Skiing Graduation ceremony at Indian Institute of Skiing and Mountaineering, in Gulmarg, Kashmir, where he addressed the gathering and said that sustainable tourism is the only way to expand the sector and bring expected change in Jammu & Kashmir, revealed a tweet from MOT. He also inspected the facility and encouraged the students.
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In a bid to tap the South Indian market, the Department of Tourism, Jammu & Kashmir organised a familiarisation tour for the travel agents from Chennai and Bengaluru who visited Pahalgam, Gulmarg, Yusmarg and Srinagar city. The department is planning an aggressive marketing campaign, including roadshows and seminars in Tamil Nadu and Karnataka this month to counter negative media publicity which has affected tourist flow to Kashmir. The hosted travel agents were all praises for the hospitality they experienced during their visit to the state. The visit included recce to budget, high-end properties and houseboats, the valley’s main USP. Source: UNI
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