Tag Archives: Hari Ranjan Rao

With its focus on adventure tourism by combining marketplace, meetings and networking opportunities, nearly 200 delegates took part at the first-ever ongoing ‘AdventureNEXT’ in Bhopal, also including participants from abroad. Suman Billa, Joint Secretary, Ministry of Tourism; Swadesh Kumar, President, ATOAI and Akshay Kumar, Chairman, AdventureNEXT committee graced the event. The convention was witnessed by global buyers, international/national media representatives, sellers and office bearers of the Adventure Tour Operators Association, hotels, hospitality and tour operators who came to expand their knowledge spectrum and itinerary offerings. Speaking on the occasion, Hari Ranjan Rao (IAS), Principal Secretary — Tourism and Managing Director, Madhya Pradesh Tourism Board, said, “Madhya Pradesh is truly honoured and privileged for being the ever first host of AdventureNEXT in Asia. We thank ATTA and all the international buyers, felicitators, media and national delegates who came together to make this event a grand success. The AdventureNEXT not only brought together the networking sessions, but it also gave a unique definition to the hidden treasures of adventure tourism in India. With this, we focus to promote the adventure travel aspect with full pace in Madhya Pradesh as well”. Shannon Stowell, CEO, AdventureNEXT, Adventure Travel Trade Association, said, “We were honoured and proud to present the world AdventureNEXT’18 with MP tourism. The extraordinary variety of adventure travel Madhya Pradesh preserves is worth experiencing. AdventureNEXT captured India’s religious heritage, mythological, historical, wildlife and beautiful architectural spots clubbed with physical activities and journals for the attendees. This is just the beginning, ATTA also plans to introduce more tours which are adventure-driven panning across the unexplored exploratory destinations of India.”  

In a curtain raiser event held in New Delhi, the Madhya Pradesh Tourism Board has announced that it will host ‘AdventureNEXT’ in Bhopal, Madhya Pradesh from December 3-5, 2018. The event is organised by Adventure Travel Trade Association (ATTA). The curtain raiser saw in presence Hari Ranjan Rao, MD, Madhya Pradesh Tourism Board; Gergana Nikolova, Regional Manager – Europe, ATTA; Jake Finifrock, Regional Director – Asia, ATTA; and Swadesh Kumar, President ATOAI. Rao said, “India has been a great destination in terms of adventure travel. We are grateful to ATTA that it agreed to come to India and bring so many partners from other parts of the world. I am also grateful to ATOAI who have been at the forefront to take this event forward.” Organised for the first time in Asia, AdventureNEXT is known for putting emerging adventure destinations on the world tourism map. Finifrock added, “ATTA is a member organisation that is made up of over 1300 members throughout the world. We like to provide opportunities to people to come together to learn from one another, to inspire one another, to have more opportunities to network and grow the adventure travel community. It’s not only an event for Madhya Pradesh but also for all adventure travel across India. We are expecting around 300-350 delegates to attend Adventure Next. Many of these will be international buyers who will come to see travel products available in India.”

Adventure Travel Trade Association (ATTA) will host its first event in Asia—Adventure Next in Madhya Pradesh from December 10-12, 2018. The event is set to bring together all stakeholders of the adventure travel trade from across the globe. With support from Adventure Tour Operators Association of India (ATOAI), this event will showcase the adventure tourism potential of India. Commenting on the same, Hari Ranjan Rao, Principal Secretary Tourism, Madhya Pradesh Tourism says, “Adventure Next is one of the most important events of ATTA. ATTA has been one of the most front running associations in the adventure travel space across the world, hosting notable events for this segment and we hope to make their visit in India successful in Madhya Pradesh.” Madhya Pradesh, ATOAI and ATTA also signed a Memorandum of Understanding (MoU) to mark the launch of this event in India. Capt. Swadesh Kumar, President, ATOAI further says, “We are very happy that Ministry of Tourism has declared 2018 as the Year of Adventure and we are going to make use of this opportunity to the fullest. Adventure Next is one such initiative where we are bringing the global adventure travel industry to India.”

The 4th edition of Madhya Pradesh Travel Mart (MPTM) will be held from October 27-29, 2017 in Bhopal, informed Hari Ranjan Rao, Secretary, Tourism and Public Service Management and Managing Director, Madhya Pradesh State Tourism Development Corporation. Over 200 national and international buyers and around 100 exhibitors of distinct Indian markets are expected to participate in the mart.According to Surendra Patwa, State Minister, Tourism and Culture (I/C), Kisan Kalyavan and Agriculture Development, Government of Madhya Pradesh, “I am hopeful that this year’s MPTM will open way for more investment in tourism sector in the state. This event will give us the opportunity to create a new tourism policy, water tourism policy, heritage policy, policy of providing accommodation facility centres and home state schemes.” With the theme, Seek-Discover-Explore, the mart will offer a B2B platform to bring together tourism stakeholders and representatives from heritage hotels, conference venues, tour operators and wildlife parks etc. The mart is supported by various trade organisations, like ADTOI, ATTOI, IATO, FAITH, TAAI and TAFI. Rao informed that this year, the number of attendees to the mart is expected to cross over 9 crore. International participants attending the show include representatives from Singapore, Spain, the UK, the US, the Netherlands, Germany, Norway, Thailand, Poland, Austria, Australia, France etc. Rao said, “The travel mart is an opportunity in which the tourism aspects of the state and the policies ad schemes are conveyed to the investors. In the last three years of the Travel mart in Bhopal, it has been experienced that through this one-to-one discussion with tourists, tourism, hospitality and participants of the hotel industry, the efforts being made for the expansion of the area are also being …

Madhya Pradesh State Tourism Development Corporation has successfully concluded the 3rd edition of Madhya Pradesh Travel Mart, from Oct 14-16, at Hotel Lake View in Bhopal. About 70 international buyers from 28 countries, 135 domestic buyers and 45 sellers were part of the 3-day exhibition. The event was inaugurated by Chief Minister Shivraj Singh Chauhan along with State Tourism Minister Surinder Patwa, MPTDC Chairman Tapan Bhoumik, IATO President Pronab Sarkar, ADTOI President P.P. Khanna, and ITTA President Krishan Dutt Yadav. Hari Ranjan Rao, MD, MPTDC, said, “This is the 3rd MPTM and the success of this mart can be best evaluated by buyers and sellers, more so for the sellers. All the sellers have been very happy with the planning of this event. Sellers’ feedback is that choice of buyers is very good. They feel that buyers are serious, and they have done their homework and research. Most of the buyers are first-timers, which is a good thing. We have also increased the number of sellers. Of course, we are not satisfied yet because the scale has to be much larger, but it’s the right beginning. “