Tag Archives: Himanta Biswa Sarma

Assam has recorded footfall of over 1 cr domestic travelers in 2022-23. Himanta Biswa Sarma, CM, Assam tweeted, “State has recorded 575% growth in tourist arrivals, welcoming over 1 cr tourists which is highlight for tourism industry of Assam”.  

Assam chief minister Himanta Biswa Sarma said that the state government is planning to craft a religious tourist circuit comprising all places travelled by 15th century Vaishnavite scholar Mahapurush Srimanta Sankardev. Sarma said that Sankardev was a great Indian and the greatest Assamese of all times. He was a great social reformer who laid the foundation of the greater Assamese society. He added considering the social and religious contributions of Sankardev, there is still ample scope for research on his life and works.

Assam Tourism has appointed leading Bollywood lady Priyanka Chopra as its brand ambassador. She has signed a two-year contract with the state government to promote Assam tourism both at the national and international levels. This was informed by Himanta Biswa Sarma, Tourism Minister, Government of Assam. Sarma said “She would arrive here on Saturday and address an international tour operators’ meeting. She will also feature in still and video commercials of Assam tourism and promote Assam tourism wherever she goes.” Talking about the marketing plans of the state tourism, Sarma said, “This time, our tourism campaign will go global instead of being confined within the country. We will focus on countries like the UK, the US, Japan and Germany.” He further informed that the financial component of the tourism campaign will be included in the next budget and while Chopra will not charge anything for being the brand ambassador for Assam tourism, she will be paid a fee for the time she spends shooting for commercials and for whatever activity she undertakes for promotion of state tourism.

Assam Government has allocated Rs 15 crore to ‘Awesome Assam’ brand. “Tourism will be promoted as ‘Awesome Assam’ with Rs. 15 crore allocated for publicity focusing on the one-horned rhino, Assam Tea and the mighty Brahmaputra,” said Himanta Biswa Sarma, Minister of Tourism, Government of Asssam. A new logo of Assam Tourism has also been launched. Sarma informed that aggressive publicity will be carried out outside the state with a single-window clearance policy being initiated for issuing permission to shoot films in Guwahati. In order to harness the tourism potential of tourist attractions like Kamakhya Temple and Majuli river island, the government has sanctioned Rs 33 crore for the development of infrastructure of Kamakhya. Sarma also revealed that PSUs like ONGC, OIL, NHPC and others have also expressed interest to invest in the tourism sector as part of their Corporate Social Responsibility (CSR) and under the Swadesh Darshan scheme, the Centre has allocated Rs 120 crore for the five national parks in the state. Sarma invited ideas and plans for the development of tourism and informed that the state will develop tourism through partnership with the people.