Travkart, a unit of Holidays by Sahibji, has partnered with franchise business consulting company Sparkleminds to help with its expansion plans in India. As part of the collaboration, Travkart will offer franchising opportunities to travel agents in Tier-2 and Tier-3 cities, while Sparkleminds will provide them with end-to-end assistance in establishing and managing the franchise. Through this partnership, Travkart aims to create franchises pan-India with initial focus on North and East India and hopes to create 4 franchises by the next quarter and 100 franchises by 2020. A micro website will be created for each franchisee/travel agent to ensure differentiation, flexibility and affordable pricing based on the region of operation. In addition, Travkart will handle the digital marketing and social media management for its franchisees, creating a separate Facebook page for each city to help travel agents connect and interact with locals. All travel agents need to do to apply for a Travkart franchise is fill and submit the application form online on the Travkart website. Once they are selected as a franchisee, they will receive comprehensive assistance through the franchising process which would include step-by-step franchise management training to local partners by a qualified franchise manager. Sparkleminds will further assist Travkart to build the support systems that these travel agents franchises would need and help build trust among regional travel agents as well as customers. Commenting on the partnership and program launch, Manheer Singh Sethi, Co-founder, Travkart.com, said, “2017 will be a very important year for Travkart in terms of increasing market penetration. Our focus is primarily on expanding to Tier-2 and Tier-3 cities in North and East India in the first phase after which we will look at …
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