Tag Archives: Hospitality Sales & Marketing Association International

The Hospitality Sales & Marketing Association International (HSMAI) Middle East & Africa (MEA) and Sommet Education, representing prestigious institutions specialized in Hospitality Management such as Les Roches and Glion Institute of Higher Education, have signed a Memorandum of Understanding (MoU) to launch a collaborative venture aimed at advancing professional development, thought leadership, and educational excellence within the hospitality sector. The partnership sets a framework for mutual engagement in projects and activities that will enhance educational and professional growth opportunities within the Hospitality industry. The partnership’s key objective is to leverage the collective strengths of both HSMAI MEA and Sommet Education to provide value to hospitality professionals and students through a range of initiatives. Both parties envision the collaboration to drive industry standards in education, research, and experiential learning for future leaders of the hospitality industry. By connecting HSMAI MEA’s expansive professional network across the Middle East and Africa with Sommet Education’s renowned institutions, Les Roches and Glion, this partnership promises significant contributions to the sector. A cornerstone of the collaboration includes thought leadership activities, with Les Roches and Glion Institute of Higher Education faculty set to participate in several Executive Roundtables hosted by HSMAI MEA. These roundtables offer a platform for sharing insights on hospitality trends, innovation, and strategic marketing. Further, this collaboration will allow both organizations to co-create impactful content through webinars, workshops, and seminars, providing valuable resources to HSMAI MEA’s network and promoting best practices across the industry. Moreover, the partnership will feature contributions from Les Roches and Glion’s academic experts, who will produce research articles and whitepapers for publication on the HSMAI MEA website, reaching a broad professional audience and encouraging dialogue on current industry challenges and …

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