Tag Archives: IAS

Kerala Tourism has showcased its array of new tourism offerings at a recent Partnership Meet held in in New Delhi. For art aficionados, the state endorses Fort Kochi and a pilgrimage to the Kochi Muziris Biennale. There is Muziris Heritage Project for history buffs looking to transport themselves to another era. Further, the Spice Route Project re-establishes Kerala’s maritime associations with the countries on Spice Route and revives their cultural, historical and archaeological exchanges between these countries. The state also exhibited its traditional dance forms and visual storytelling presentations. “Most foreign tourists flock to Kerala to experience its cultural heritage but what we are trying to showcase is the idea that our culture isn’t limited to performances on stage. It is ingrained in our way of life and the department is taking small but significant steps towards helping a traveller experience the richness of Kerala,” said Rani George, IAS, Secretary (Tourism), Govt of Kerala.

The theme of Maharashtra Tourism’s stall at ITB Berlin this year was ‘Sustainable Tourism’ and ‘Tourism 360-degree’ to offer new avenues of tourism. The delegation was led by Vijay Gautam, IAS, Principal Secretary, Tourism & Culture and Aashutosh Rathod, Joint Managing Director, MTDC who presided over key B2B meetings and spoke about the prospects of ensuing collaborations with counterparts to attract tourists all across the globe. Maharashtra aims to provide a meaningful experience to travellers, creating awareness about sustainability matters and encouraging these practices among them. The response generated by travel and tour operators for MTDC’s initiative at ITB Berlin 2018 was promising.

Jharkhand Tourism Department recently organised a roadshow in Delhi that saw attendance from North India’s prominent travel and trade representatives. During the occasion, Jharkhand Tourism announced its plan to celebrate the inaugural edition of upcoming Jharkhand Travel Mart (JTM) to be held in Ranchi from March 23 to 25, 2018. Sanjeev Kumar Birsa, IAS, Director – Tourism, Govt. of Jharkhand, said, “We have a clear vision for the state, with various activities planned to make Jharkhand a tourist friendly destination. The state has a great potential to offer through tourism products and attractions such as wildlife, pilgrimage, heritage and leisure. JTM will help us to promote the state and the tourism products it has to offer to the domestic as well as the international traveller.” Jharkhand Tourism is also organising mega roadshows in various cities such as Mumbai, Kolkata, Bhubaneswar, Patna and Asansol. Dr. Manish Ranjan, IAS, Secretary – Tourism, Govt. of Jharkhand said, “Jharkhand will contribute immensely to the Indian Tourism portfolio with its diverse range of travel and tourism destinations. The event is an extension of our aggressive marketing approach to introduce more tourism destinations and attractions and reinforce the Jharkhand Tourism Brand among the media, buyers and stakeholders.” The event will seek support from all major national travel trade and hospitality associations in India.

Jharkhand Tourism has announced the inaugural edition of Jharkhand Travel Mart to be held in Ranchi from March 23-25, 2018. Dr. Manish Ranjan, IAS, Secretary–Tourism, Govt. of Jharkhand, said, “Jharkhand will contribute immensely to the Indian tourism portfolio with its diverse range of travel and tourism destinations. The Jharkhand Travel Mart is an extension of our aggressive marketing approach to introduce more tourism destinations and attractions, and reinforce the Jharkhand Tourism brand among the media, buyers and stakeholders.” The event will seek support from all major national travel trade and hospitality association in India such as ‘Association of Domestic Tour Operators Association of India (ADTOI), Adventure Tour Operators Association of India (ATOAI), Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), Federation of Associations in Indian Tourism & Hospitality (FAITH), Hotel Association of Jharkhand, Travel Agents Association of Jharkhand, and Federation of Jharkhand Chamber of Commerce and Industries. Jharkhand Tourism has also scheduled B2B roadshows in key markets such as Kolkata, Mumbai, Delhi, Asansol, etc to promote the state and the inaugural edition of the mart. Source: UNI

Following Phase-II of its promotional campaign, Department of Tourism, Kerala has planned to target Europe with a budget of Rs 7.5 crore. Kerala Tourism has planned to showcase diversified products across the European terrain to entice travellers and has been promoting the state as a preferred tourist destination across the globe. Highlighting the significance of the campaign, Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms, Government of Kerala said, “Considering Europe’s top position in the list of high-potential markets for overall tourism growth, Kerala Tourism has activated a rigorous promotional campaign involving diverse products that have the capability to attract travellers from the European countries to Kerala.” Highlighting the growth of state tourism, Rani George, IAS, Secretary, Tourism & Culture, Government of Kerala stated, “Through this promotional and marketing campaign, Kerala Tourism aims to double the foreign tourist arrivals and increase domestic tourist arrivals by 50 per cent, by 2021.” Under the promotional campaign in Europe 2017-18, Kerala Tourism has planned to utilise all forms of promotional tools under various categories, including television campaigns (Rs 3.5 crore), Out of Home (OOH) campaign (Rs 2.5 crore), Consumer Travel Mart (Rs 1 crore) and Kerala Blog Express (Rs 50 Lakhs).  

The Tourism Department of Kerala has commenced the registration process for the fifth edition of Kerala Blog Express (KBE) to kick-start in March 2018. Aspiring bloggers have already started promoting their KBE profiles on social media to get maximum votes by their followers by January 2018. The selection process is in such a way that the submission forms uploaded by the bloggers from around the world would be reviewed by a panel. Post approval, the bloggers’ profiles would be up for voting. As soon as the bloggers get approval, they could share their Kerala Blog Express profiles among friends and followers to seek votes in their favour. Post evaluation by a panel of judges, names of final participants of ‘Kerala Blog Express 5’ would be announced. P. Bala Kiran, IAS, Director, Kerala Tourism, stated, “Encouraged by the success of the previous edition of Kerala Blog Express, we are optimistic to receive the maximum number of entries this year. The tourism department has made this initiative unique by combining various aspects such as campaign on social media, familiarisation trip, bloggers’ meet and road trip in a major way.”

With an aim to promote the tourism avenues of Uttar Pradesh in the world, Government of Uttar Pradesh is set to organise International Conclave from February 20-22, 2018 in Lucknow. A meeting of stakeholders chaired by Akhand Pratap Singh, IAS, Special Secretary, Department of Tourism, Govt of UP & Managing Director, UP State Tourism Development Corporation Limited was held on November 29 at Paryatan Bhawan, Lucknow. Surendra Kumar Jaiswal, President, Uttar Pradesh Hotel & Restaurant Association (UPHRA) who is also Hony. Secretary of FHRAI and HRANI along with fellow hoteliers and stakeholders attended the meeting to discuss the roadmap of the event.

As part of implementing responsible tourism initiatives in the state, the Kerala Tourism department organised a workshop in Thiruvananthapuram.  P. Bala Kiran, IAS, Director, Kerala Tourism and Managing Director of Kannur International Airport elaborated on the new Tourism Policy, Responsible Tourism and the Green Carpet Action Plan formulated by the government at the workshop. He said, “The Tourism policy 2017 implementation will commence with the implementation of Green Carpet action plan 2017-18. Also, the tourism department shall implement Green Protocol in all 78 locations by Dec 15th.” Speaking on the Green Carpet Action Plan, P. Bala Kiran said that the action plan has been formulated by including nine agendas by inculcating the points from the total 16 agendas that is being discussed and deliberated upon worldwide. The Green Carpet Action Plan, in fact, aims at transforming the tourism sector in Kerala into different travel-friendly destinations. The plan is being implemented by imbibing the points in the new tourism policy. The general development aspects that have been put forward by the Tourism policy, the Green Kerala Mission and Responsible Tourism are being implemented in this regard, he said. Pointing out that Responsible Tourism forms the crux of the state government’s tourism policy. The features incorporated are People-friendliness, Nature-friendliness and aspects that remain socially acceptable. The projects and schemes undertaken toe a well charted out roadmap.

The Tourism Department of Kerala has launched a marketing campaign “#GoKerala” in association with HolidayIQ, India’s largest travel community, in order to promote state tourism. Under this campaign, five couples will get a chance to win a 10 days, all-expense paid trip to Kerala. Speaking about the campaign, P. Bala Kiran, IAS, Director, Kerala Tourism and Managing Director, Kannur International Airport said, “Kerala Tourism has always sought new and innovative marketing avenues to build Kerala as the top tourism brand and destination. Hence, we are excited to partner with Holiday where they have provided an innovative concept to invite real travellers with varying preferences from their vast travel community to experience the beauty and hospitality of Kerala and Kerala Tourism department.” #GoKerala campaign is a content-led, multiple-platform campaign with a dedicated microsite, integrated touchpoints and targeted reach. The experiential campaign, unlike traditional marketing campaigns, is completely powered by the holiday experiences and reviews of travellers across the country. “A holiday itinerary, specially curated by Kerala Tourism and HolidayIQ, will show these travellers a Kerala beyond its backwaters and mere honeymoon destination to being a wholesome family destination – a true taste of God’s own country!” P. Bala Kiran further added. The campaign has been live on all social platforms and receiving overwhelming response from travellers across the country, looking for the perfect destination to holiday this winter season. The idea is to promote and showcase unexplored destinations of Kerala and position Kerala as a family holiday destination across the country. Speaking on the occasion, Rohit Rawal, Head of Brand Solutions, Holiday said, “As India’s first and largest travel community, HolidayIQ has always been a pioneer in bringing experiential marketing to the …

India Tourism Development Corporation (ITDC), conducted its 52nd Annual General Meeting at The Ashok, New Delhi. Chairing the meeting, Ravneet Kaur, IAS, Chairperson & Managing Director, ITDC, announced that corporation closed the year with a turnover of Rs. 495.14 crore during 2016-17. The net profit before tax has been recorded to Rs.17.52 crore during 2016-17. Also, the board declared and approved a dividend of 13.30 per cent amounting to Rs.11.41 crore approximately in the meeting held on May 30, 2017. Other Board of Directors present during the meeting included Piyush Tiwari, Director (Commercial & Marketing), Pradip Kumar Das, Director (Finance), government nominee directors and independent directors. The CMD announced that ITDC has shown a significant improvement in the operational efficiency. Overall occupancy during 2016-17 was 58 per cent as against 52 per cent during 2015-16 with flagship Hotel ‘The Ashok’ recording highest turnover of Rs. 152.91 cr during 2016-17. The board said that a big push is being given to connect ITDC with new customers especially with younger generation through print and social media. Steps are being taken to make ITDC website more attractive and user friendly.