Tag Archives: IAS

Department of Tourism, Government of Kerala won the prestigious Pacific Asia Travel Association Grand and Gold Award 2017 for the Film Tourism Brochure in Marketing Media – Consumer Travel Brochure category. P Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala received the award at the 32nd edition of the PATA Awards as the committee recognised its marketing strategy, which boosted Kerala as a must-visit destination. The PATA awards were presented to the best entries in four categories – Marketing, Education and Training, Environment and Heritage and Culture. PATA had received 220 entries from 77 organisations and individuals from different corners of the world for the category that Kerala Tourism bagged the honours. After receiving the award, Bala Kiran said, “The award has given us the opportunity to showcase the picturesque locations to a global audience that Kerala has to offer. Picturesque backwaters, pristine beaches, dreamy hill stations & exotic wildlife are the key attractions to shoot any form of media. This award is a testimony of the innovative marketing initiatives and promotional activities undertaken by the tourism department of Kerala.” “Film tourism also contribute to the overall economic development of the respective destination through income generation, investment, job creation, etc. We at Kerala Tourism are committed towards promoting tourism in a responsible manner,” he concluded.

The Government of Kerala is looking at 50 per cent increase in the number of domestic tourists and 100  per cent increase in foreign arrivals by 2021, Tourism Minister, Kadakampally Surendran has said. “Digital platforms are the key to achieve the aim. Year after year, we see a constant growth in the number of tourists we host. Hence the industry needs to evolve in accordance with the changes in global market. Kerala Tourism has been exploring new media as a key platform and has witnessed the reach and response to it,” he noted. Dr. Venu V, IAS, Principal Secretary, Kerala Tourism, says, “Kerala Tourism has always been in the forefront as we were the first tourist destination to start a website. Later, we spread our presence to other social media platforms. The technology platforms are gently stronger. Hence we need to redesign and reengineer to cater the demands of guests.”

The Department of Tourism, Government of Kerala in association with Association of Tourism Trade Organisations (ATTOI) will host the International Conference on Tourism Technology (ICTT) in Kochi. The three-day long event that will begin on June 8 will be formally inaugurated by Tourism Minister Kadakampally Surendran on June 9, and it will address the challenges related with technology faced by Indian tourism and hospitality industry. The inaugural function will see a string of high-profile attendees, including Hibi Eden MLA, Dr Venu V, IAS, Principal Secretary, Department of Tourism, and P Bala Kiran, IAS, Director, Department of Tourism. Dr. Venu will launch the twitter campaign #Kerala #IndiaForBeginners and Shri Bala Kiran will launch the Facebook campaign during the inaugural ceremony. “Kerala Tourism has always been a pioneer in taking significant steps to promote state tourism and support the growth of the tourism industry. This conference on tourism technology is yet another initiative undertaken in association with ATTOI. Keeping pace with the technological advancements also helps in reaching out to international tourists by being easily accessible through social media platforms,” said Minister for Tourism, Kadakampally Surendran. “Kerala Tourism, with its new tourism policy, is preparing for a big leap in promoting responsible tourism that benefits the visitor as well as local communities. The government is confident that the progress of the state through tourism is unfinished without the idea of inclusion in terms of increased participation of the community in general,” he added.

Govardhan Eco Village (GEV), an ISKCON project and a wellness destination which is a premium MahaBhraman status certified by Maharashtra Tourism Development Corporation (MTDC), announced the launch of Govardhan School of Yoga. It recently received the prestigious UNWTO (United Nations World Tourism Organization) Award for Excellence and Innovation in Tourism. Dr. K.H. Govinda Raj, IAS, Managing Director of Maharashtra Tourism Development Corporation, stated, “We are delighted to be associated with Govardhan Eco Village as they are significantly contributing through innovative initiatives which are competitive and at the same time sustainable in character. Govardhan Eco Village is the only destination in Asia to be awarded by UNWTO this year. As more people embrace overall healthier lifestyles at home, we are now seeing those behaviours translate and be integrated into their travel and vacation habits. This initiative will attract tourists from all across the world.” Govardhan Eco Village highlights the importance of spiritual ecology. The 28-day residential program will enables guests to not only learn and teach yoga, but also to learn healthy eating, taking care of your body but also meditation practices. Gauranga Das, Director, Govardhan Eco Village said,” It’s our honour and privilege to receive this award on behalf of land of India and we would like to express our gratitude to UNWTO for giving this opportunity to share this message of sustainability on a larger scale especially in this year which is celebrated as the year of sustainable tourism.”

After strategic tie ups with six state tourism departments across India, Stayzilla now gets on board with Andhra Pradesh Tourism for the joint promotion and development of homestays in the state. The MoU was signed in the presence of Ankit Rastogi, Vice President Marketplace, Stayzilla and Himanshu Shukla, IAS, Director Tourism of APT at Vijayawada. With this association, APTDC becomes the first Tourism Board to associate with a homestay aggregator in South India. Under this agreement, Stayzilla will lend its expertise to APT to conduct verification procedures and jointly boost homestays and unique stay experiences within Andhra Pradesh. This partnership will also enable verification and training of these new Homestays being developed right from the start. Stayzilla’s team in the South, headed by Stayzilla headquarters of Bangalore, will be part of the Service and Quality Assurance Committee under APT for Inspection, which includes property verification and screening. .

India Tourism Development Corporation (ITDC), the public sector undertaking under the aegis of the Ministry of Tourism, recorded net profit before tax of Rs.32.42 crore during 2015-16, profit after tax of Rs.22.55 crore and a total turnover of Rs.465.69 crore during the financial year 2015-16. The information was revealed during the Group’s 51st Annual General Meeting at the Group’s hotel, The Samrat, New Delhi. The highlights of the AGM was the declaration of a dividend of 15 per cent amounting to Rs.12.86 crore approximately as recommended by the Board in the meeting held on May 30, 2016. Out of Rs. 12.86 crore, an approximate amount of Rs.11.20 crore will go to the Government of India. The meeting was chaired by Umang Narula, IAS, Chairman & Managing Director, ITDC. The overall occupancy during 2015-16 was 52 per cent as against 47 per cent during 2014-15 with flagship Hotel ‘The Ashok’ recording occupancy of 54 per cent during 2015-16.

Maharashtra Government will provide financial assistance of upto Rs 50 lakh to persons who wish to set up their tourism business under its Start Up scheme. This was announced by Valsa Nair Singh, IAS, Principal Secretary,  Tourism and Culture, Government of Maharashtra. She added, “The coming two years are very important for the progress and prosperity of the tourism sector. The year 2017 will be celebrated as Visit Maharashtra Year and the year 2018 we will be celebrating completion of 200 years of the discovery of the world heritage Ajanta Caves by British officer John Smith. A campaign to promote tourism destinations of Maharashtra all over the world will be undertaken aggressively under Visit Maharashtra 2017. In 2018, many events will be hosted to attract international and domestic tourists to Ajanta and other destinations of the city. There is a huge scope to organise Food Festival and Handicraft Festival in the city, apart from Golf Tourism. A proposal to set up Buddhist Centre on MTDC’s 900 acres land at Ellora is under consideration.” The three-day Ellora-Ajanta Festival will be held with the help of the MTDC from October 14 to 16, said the principal secretary suggesting the Aurangabad Municipal Corporation to run an excursion bus to conduct City Tours connecting all the tourist places. She also underlined the need of enhancing the air connectivity of Aurangabad with cities like Jaipur, Udaipur, Nagpur and Pune other than Mumbai, Delhi and Hyderabad. Mentioning the need for hosting film shootings at Ellora, Ajanta and other important places in Aurangabad, Smt. Valsa Nair Singh commented “The countries like Switzerland and Spain witnessed a boom in tourism due to film shootings. A beeline was formed to see …

The Ministry of External Affairs will organise the country’s first SAARC Tourism Summit in Aurangabad, Maharashtra, in the second week of October. The announcement of the two-day summit, also being aimed at tapping FDI under Make in India and Make in Maharashtra schemes, was made by Valsa Nair Singh, IAS, Principal Secretary Tourism and Culture, Government of Maharashtra at the Sensitisation Session on Aurangabad Tourism Development Program organised by the State Government, Maharashtra Tourism Development Corporation (MTDC) and the Confederation of Indian Industry in Aurangabad on July 4, 2016. Highlighting the reasons behind the decision to host the summit in Aurangabad, Singh said, “The Ajanta-Ellora caves have always remained the biggest tourism attraction in the state among foreigners and Indians. The historical silk route and connect of the place with the Buddhist circuit across world, including China, is significant. Ajanta also has one of the world’s best visitors centre with several life size replicas of Padmapani (sculptures of Buddha). All these are reason enough for Aurangabad to be the preferred choice. The conference aims at promoting Aurangabad and other destinations of Maharashtra.” “The Department of Tourism (DoT) is trying to seek appointment of Prime Minister Narendra Modi to inaugurate the event. On the first day, officials from SAARC (South Asian Association for Regional Cooperation) countries, which include Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka, would attend the conference. On the second day, the ministers of tourism from these countries and from Indian states would participate.” Singh said.

Maharashtra Tourism Development Corporation (MTDC) has been selected as a facilitator for the ‘Hunar Se Rojgar Tak’ scheme, launched by Ministry of Tourism – Government of India, to impart valuable courses at state level in the hospitality sector. MTDC has associated with identified hospitality institutions in Maharashtra for the Hunar Se Rojgar Tak scheme which primarily focuses on providing economic empowerment of the youth in the remote parts of Maharashtra. The programmes running under the scheme are free of cost for the students with an aim to empower the under privileged youth of the country ensuring economic benefit through employment generation and to reduce the skill gap that affects the hospitality sector. Dr. K. H. Govinda Raj, IAS, Managing Director, MTDC, said, “We have conducted various courses at Pune, Nasik, Baramati and Nagpur regions under the ‘Hunar Se Rozgar Tak’ scheme which has benefitted thousands of students belonging to low economic strata. MTDC has associated with reputed hospitality institutes to provide a skill based training programme in categories like food production, bakery and housekeeping which will help these students to be financially independent. Many students have benefitted from this course and are already employed and started their own career in the hospitality sector. MTDC believes in contributing towards state economy and work hard to enhance the opportunities and support youth’s contribution in the hospitality sector.”

The newly elected Left Democratic Front (LDF) in Kerala has brought back Dr. V. Venu, IAS, as the new Tourism Secretary. A Kerala cadre IAS, Dr. Venu was Tourism Secretary in the State during the last Left government between 2006 and 2011. The election manifesto of the Left Front has unequivocally stated its target to double tourist numbers in the next five years. Known for his progressive ideas, Dr Venu was behind the Kerala Tourism’s popular Rural and Responsible Tourism initiatives, which received global acclaim in recent times.