NITI Aayog’ CEO Amitabh Kant has said that systematic tourism promotion campaigns will be important in the near future for the growth of Indian tourism industry. He also said that a domestic-focused Incredible India 2.0 campaign that showcases what the nation offers to Indians could be the post-pandemic plan for the tourism sector.
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The Ministry of Tourism (MOT) has launched the multilingual website of Incredible India during an event in Delhi. The website which is currently hosted in English and Hindi has been revamped with a new design to provide more information about India’s tourist destinations, attractions, experiences and providing support in Chinese, Arabic and Spanish languages. Prahlad Singh Patel, Minister of State for Tourism & Culture (I/C) unveiled the new website at The Ashok Hotel, New Delhi in presence of key stakeholders of the Indian tourism industry. Incredible India website (www.incredibleindia.org) is a promotional website of MOT for projecting India as a ‘must-visit’ destination across the globe. Incredible India 2.0 website aims towards showcasing the varied tourism products of India at a global arena by providing visitors with relevant, personalized and contextual digital experience escalating tourism awareness, attraction and opportunities.
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