Tag Archives: Indian market

NTB commence series of roadshows in India, displaying diversity and beautiful country. The roadshow took place in six major cities of South and West India, aiming to strengthen the cordial relations between India and Nepal. Buzz Travel Marketing was appointed by NTB to organize the roadshows across India. South India Sales Mission started roadshows in Kochi on 7 June 2023, followed by Coimbatore on 9 June, and Madurai on 12 June. NTB officials attended these events accompanied by Destination Management Companies (DMCs) from Nepal. The roadshows in the South Zone will provide an opportunity for travel professionals, including tour operators, travel agents, and media representatives, to explore the huge tourism offerings of Nepal. The West India Sales Mission started in Ahmedabad on 14 June, followed by Vadodara on 16 June, and concluded in Surat on 19 June. Representatives of 15 private organizations from Nepal also attended the events. The roadshows held in the West Zone to focus on fostering fruitful collaborations between Indian and Nepalese travel professionals, along with developing and nurturing cultural, natural, and adventure treasures of Nepal. Attendees had interactive presentations, connecting opportunities, and discussions on trends and developments in the Nepalese tourism industry. Laxman Gautam, Marketing Head, Tourism Marketing and Promotion Department, NTB was excited to bring the roadshow to India and promoting the beauty of Nepal hospitality. Srijana Nepali, Officer, South Asia Unit, Tourism Marketing and Promotion Department commented, “Roadshows provide an excellent platform for travel industry professionals in India to discover the incredible experiences Nepal has to offer. We believe strengthening our bond with the Indian market will lead to growth of tourism between both the countries. 

The Indian market has reportedly shown good numbers for South Africa during 2016 as it closed the year on a successful note with a 27 per cent growth in arrivals that clocked at 81,429 by the end of the third quarter. Overall spends from India crossed ZAR 1,100,000,000 by the end of the third quarter and average spend per leisure traveller was placed at Rs 590,000 indicating that South Africa attracts a variety of pocket-sizes. Market intelligence delivered by trade partners tells the tourism board that the destination sells to travellers with an Rs 1.5 lakh budget as effectively as it appeals to travellers with Rs 10.5 lakh budget. Hanneli Slabber, Country Manager, South African Tourism– India, said, “We want to sustain this growth and also attract return travellers. Going forward, we are going to focus on increasing the geographical scope of the market – our biggest sources are Mumbai and Delhi, followed by Bangalore and Chennai. The average number of nights spent by Indian tourists in South Africa is now at 11 days for holidays and 19 days for business travellers. I reckon that they’re taking some time off to explore South Africa after the conclusion of their work in SA.  VFR is at 21 days average stay.” The global campaign for 2017 will be rolled out in India through joint marketing campaigns with travel agents, a brand-new Facebook page (Visit South Africa India), television and outdoor advertising campaigns. The Facebook page and all other campaigns will be tailored for India. Travel agents will also undergo destination training and all the aspects that make South Africa amazing through a 17-city Learn SA programme slated for mid-2017.