Tag Archives: India’s adventure tourism

As Indian travellers delve deeper into experiential tourism, such as Motorbike rides and Road trips across the nation, Asego steps up with a bold, first-of-its-kind offering: Motorbike Road Trip Protect, designed to meet the rising demand for safer, worry-free riding adventures. From long-distance road trips to high-adrenaline trail biking, Asego’s new plan offers riders comprehensive protection, covering accidents, emergency evacuations, outpatient care, breakdown assistance, and even support for family during hospital stays. Speaking about the launch, Dev Karvat, Founder & CEO, Asego, shared, “Motorbike tourism is booming, but adventure should never come at the cost of safety. With Road Trip Protect, we are empowering riders and travel partners alike to embrace India’s incredible road journeys with confidence.” As adventure travel operators increasingly curate motorbike experiences for both domestic and global tourists, Asego’s latest solution positions itself as a timely game-changer, making India’s growing biking tours safer, more accessible, and fully protected.

As India rapidly climbs the global ranks in adventure tourism from 99th to 38th position, ensuring safety and sustainability has never been more critical. The Adventure Tour Operators Association of India (ATOAI), in its impactful webinar titled ‘Safety First: Risk Mitigation in Adventure & Outdoor Tourism,’ laid down a clear path for the sector’s growth, grounded in preparedness, accountability and responsible practices. The session, held on 4 April, 2025, brought together key voices from the industry to chart a course toward safer, more resilient adventure tourism in India. With a vision of reaching the global top 10 in adventure tourism by 2034, ATOAI underlined that the sector’s promising growth must be supported by robust infrastructure, trained professionals, internationally certified equipment, highly trained adventure guides, safety standards, strong regulatory framework and Standard Operating Procedures. Delivering the keynote address, Ajeet Bajaj, President, ATOAI, reiterated the sector’s shared responsibility to uphold safety as a non-negotiable pillar. He stressed the urgent need for a cultural shift where safety, sustainability and standardisation go hand in hand with growth. “India is rising fast in global rankings. But with that rise comes a duty—to protect lives, build trust and set benchmarks,” Bajaj said. The webinar featured distinguished panellists who addressed the sector’s most pressing challenges and actionable solutions: Shantanu Pandit, Consultant, EKO India, emphasised that risk management is not a checklist but a process. He advocated for realistic risk assessments, ‘activity mapping,’ SOPs and training to embed a culture of prevention and preparedness at every level. Navita Shyam, Alpine Adventures Trail Tours, focused on medical readiness as a shared responsibility between operators and tourists. She highlighted the ‘3 Ps’—Plan, Prepare, Practice—and called for improved first-aid training, wilderness …