Tag Archives: India’s MICE industry

The Moscow City Tourism Committee is excited to announce the launch of a new training program aimed at boosting business travel from India. This initiative is a part of Moscow MICE Ambassadors online certification project to strengthen ties between Moscow and India and to promote the Russian capital as a premier host city for MICE events. Scheduled to unfold from June 3 to November 1, 2024, this online project promises to be a transformative experience for all participants. Representatives from India’s MICE industry can register for the program via the RUSSPASS portal. The Moscow MICE Ambassadors pilot course, initiated last year in partnership with the Indian MICE Agents Association (NIMA), saw 50 members receiving the inaugural certificates. Building on this success, the program is poised to bestow certification upon 200 professionals from India’s MICE industry this year. Commenting on the results, Mr. Evgeny Kozlov, Chairman of The Moscow City Tourism said: “The Moscow MICE Ambassadors program is focused on India as it is our priority region. Our objective extends beyond simply boosting the influx of business travelers from India to Moscow; we aim to elevate the standard of services we provide and effectively exhibit our capabilities. To achieve this, we acquaint Indian MICE experts with the nuances of organizing corporate events in Moscow and offer support in customizing business agendas to suit the Indian market”. Mr. Kozlov added, “Our training modules are designed with a long-term perspective in mind. I am confident that all MICE specialists who will receive certificates this year and, in the years, to come, will be able to create business programs in Moscow that meet the needs of even the most demanding of clients” . This …

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