India’s Travel & Tourism sector has a huge potential, but growth remains largely untapped due to a lack of a co-ordinated approach to tourism policies, said David Scowsill, President & CEO, World Travel & Tourism Council (WTTC). Speaking at the Hotel Investment Forum India in Mumbai, Scowsill highlighted that India’s Travel & Tourism sector has extraordinary potential and is forecast to grow by 7.5% per annum over the next decade. In 2015, Travel & Tourism contributed 6.3% to India’s GDP, which is well below the global average of 10%. Additionally, international arrivals were around 8 million visitors per year, which is substantially lower than other countries. China receives 57 million visitors annually and Thailand 30 million. “Travel & Tourism is growing in India, but it comes from a low base compared to other countries in Asia. With the forecast growth for domestic and international tourism, we now stand at a crossroads. Now is the time for India to take off and fulfil its potential,” Scowsill added. Scowsill stressed six priorities which WTTC believes the Government should address urgently, to boost domestic business and leisure travel and to dramatically increase international arrivals: 1. Put tourism at the heart of its economic agenda: the government must deliver on its 2014 manifesto promise to prioritise the sector as a driver of economic growth. 2. Agree a responsible rate of GST: rather than implement a level of 18% tax, a range of 9-14% would certainly boost the social and economic potential of the sector. 3. Invest more into the ‘Incredible India’ campaign: look at other sources of marketing monies, whether from visa fees or private sector matching funds. 4. Continue the electronic visa programme …
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