Tag Archives: Instagram

NYC & Company has unveiled its refreshed digital-first global tourism campaign “Famous Original New York City” to reach travellers around the world, celebrating the personal ways NYC can be experienced. Original in-house creative—along with supporting video, photo galleries, editorial and social content—is pegged to distinct newly curated travel “affinities”. Fred Dixon, President and CEO, NYC & Company, said, “Our refreshed campaign ‘Famous Original New York City’—with its affirming tag line ‘Welcomes You. Always.’—is designed to reinforce New York City’s fundamental values of diversity and inclusion and its world-class welcoming spirit. Utilising our new digital tools and affinity-driven content, we invite global visitors to discover their ‘Famous Original New York City’ now.” Digital, in-kind and partner media contribute to an approximate campaign value of $15 million, with promotions running globally across 17 countries through summer 2019. Out-of-home advertisements will appear domestically in New York City, Boston, Chicago, San Francisco and San Juan. Internationally, the campaign will appear in Argentina, Australia, Brazil, Canada, Chile, France, Germany, Italy, Japan, Mexico, Spain, Sweden and United Kingdom. With our out-of-home media partner JC Decaux, the promotions will run for the first-time in Colombia, India and Peru. In partnership with Facebook and Instagram, the campaign will utilise content marketing that has been developed to attract members with specific interests and behaviours. Artificial intelligence will target social media users with an intent to travel, ultimately encouraging visits to the campaign landing page, where dynamically-generated content—pegged to the travel affinity of interest—will live, along with market-specific travel offers. NYC & Company holds several tourism alliances domestically and internationally. These strategic city-to-city partnerships spotlight New York Cityvia in-kind media in Toronto, Canada; Madrid, Spain; and Tokyo, Japan.

In a bid to promote Incredible India destinations on the social network, the Ministry of Tourism, Government of India has launched its account on five major social media websites, namely, Instagram, Pintrest, LinkedIn, Periscope, and Vimeo. Tourism Secretary Vinod Zutshi, along with Joint Secretary-Tourism Suman Billa and other MOT officials made the five accounts live in the presence of travel and tourism professionals, state governments and private players. Zutshi observed that the clientele involved in tourism is much more tech-savvy than any other industry. MOT wants to take a 360-degree approach to interact with consumers for which it has decided to actively leverage social media platforms, he added. He also said that it is for the first time that MOT has appointed an agency for marketing and promotion, and is developing a content sharing network with Incredible India offices and state governments. “The ministry has also kept aside a sizeable amount of budget for promotion through e-media platforms,” Zutshi said. MOT’s Twitter presence has increased by 94,000 between May-August, 2016, Billa revealed. He also called upon state governments, Incredible India offices across the country and the world, private players and tourism associations to actively participate in social media campaigns and share their high resolution images, videos and other tourism related information which can be shared on social media platforms for promoting a destination. Billa revealed that the upcoming Incredible India Tourism Investors Summit will be played out on LinkedIn in a big way to get in touch with the precise target HNI and travel trade. He also called up on tourism associations to share their new packages and workshops and live images and videos from their annual conventions with MOT so as …