Tag Archives: Ipsos

According to findings in the latest TripBarometer study, conducted on behalf of TripAdvisor by independent research firm Ipsos, shows that 76 per cent of Asian travellers want to ‘try something new’ this year (compared to 69 per cent of global travellers). 29 per cent Indian travellers are set to take a more adventurous trips in 2016. These findings are summarised in the new PATA Connected Visitor Economy Bulletin, highlighting six key travel trends for 2016. The TripBarometer study notes that one in four Asian travellers will travel solo while 21 per cent will opt for a cruise and one in five will look for adventure travel experiences. Indonesian travellers are the biggest thrill-seekers, according to the study, with 30 per cent planning to book an adventure travel holiday in 2016. Besides this, 29 per cent Thai travellers too will take more adventurous trips. Global economic uncertainties appear to be having minimal impact upon travel budgets. The study finds that one in three global travellers is planning to spend more on leisure trips this year. Although inflation contributes to rising travel costs for some, nearly half of those planning to spend more (49%) state that it’s because they and/or their family members deserve it – for Asian travellers, the proportion is higher with 52 per cent saying they will spend more because they feel they deserve it. Thirty one percent of travellers globally believe that such spending is an important contribution to maintaining good health and wellbeing. The PATA Connected Visitor Economy Bulletin is published regularly by the Pacific Asia Travel Association (PATA). The TripBarometer study surveyed 34,026 consumers who are TripAdvisor website users or members, and 10,756 representatives from accommodation …

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