Tag Archives: Isabella Rauter

The Austrian National Tourism Office hosted a press conference in Delhi on February 9. Partners from Vienna, Salzburg, Innsbruck, Zell am See-Kaprun and Swarovski Crystal World informed the media about the growth of visitor arrivals from India in 2017 and laid down the plans for 2018. Christine Mukharji, Director, ANTO, said, “Austria witnessed 177,700 arrivals from India in 2017, which was a 20.5 increase from 2016 and the overnights went up to 324,400, which is a 19.5% increase from last year.” Isabella Rauter, Public Relations Manager, Vienna Tourism Board; Andreas Reiter, Market Management, Spain, India and Arab Countries, Innsbruck Tourism; Inshvinder Maddh, India representative of Innsbruck Tourism; Klemens Kollenz, Sales and Marketing Manager, Salzburg Tourism; Christian Pfeffer, Marketing/Sales, Zell am See-Kaprun and Christiane Gasser, Head of Channel marketing, Swarovski Tourism Services, interacted with members of the press with interactive presentations on what each destination had to offer to Indian tourists.

The Austrian capital Vienna received a record number of travellers from India in 2016, contributing to 115,531 overnight stays, a 28 per cent increase from 2015. Home to legendary composers like Mozart and Beethoven, this smart metropolis with an incredible musical heritage attracted a host of music lovers, families, honeymooners and conference attendees from India during the year, according to the Vienna Tourist Board. “A young traveller choosing to visit Vienna can lose herself in music. Should she want to step back in time to imperial history, she can. Should she want to go bungee jumping by day and dance all night, she can. All of this adds to the typically Viennese blend of tradition and innovation,” says Isabella Rauter, Public Relations Manager for Vienna Tourist Board. “Vienna provides the experiences of a metropolis without the stress factors of a big city. Vienna looks forward to welcoming 20 to 30 per cent more young Indian travellers, looking to experience the contemporary and vibrant facets of life, in 2017.” says Isabella Rauter. A favourite destination for Indian honeymooners, Vienna has hosted many Indian weddings, including at the Belvedere Palace, one of the palaces of the former imperial family of Austria. The palace now serves as a museum and an event location. Vienna also attracts more than 3,500 conventions and corporate events a year, Vienna is one of the world’s leading meeting destinations.

Austria recorded a total of 147,300 arrivals from India in 2016 which amounts to 25 per cent increase over 2015 and 271,100 overnights registering a 25 per cent increase over 2015. “According to our statistics, which assesses 55 countries across the globe, India was identified as the highest growing market for Austria. Also, Indian outbound market is expected to grow at 8.2 per cent and by 2021, 21.5 million Indians are expected to travel abroad. It is interesting to note that 44 per cent of Indians stayed in 4-star hotels and 19 per cent stayed in 5-star properties,” informed Christine Mukharji, Marketing Manager, Austrian National Tourism Office. Austria Tourism Board conducted its annual roadshow in Mumbai, Chennai and Delhi. Vienna, the capital city received a record 53,522 Indian arrivals corresponding to 32.6 per cent growth as compared to 2015. A total number of 111,531 bed nights were recorded, which is an increase of 28.9 per cent. “We are expecting an increase of nearly 20-30 per cent from India in 2017. India climbed to the 29th position from 42nd last year in terms of source markets in 2016 and we hope to see India in our top 10 source markets soon,” said Isabella Rauter, Team Manager-Media Management, Vienna Tourist Board. The city of Innsbruck recorded 51,000 Indian overnights in 2016 corresponding to a 5 per cent growth over 2015. “With an increase in number of Indian arrivals to Innsbruck, we are now the second most popular destination in Austria after Vienna for Indian visitors. We have some very exciting projects with Bollywood coming up in Innsbruck. The Yash Raj Film-Tiger Zinda Hai, featuring Salman Khan and Katrina Kaif will be shot in …

During January-June 2016, 25,181 Indian travellers visited Vienna representing a 32 per cent increase over 2015. Of the 3.1 million global visitors, over this period, tourists from India grew at the highest rate, followed by the Great Britain, informed Isabella Rauter, Manager-Media Management, Vienna Tourist Board. The number of Indian overnight stays grew to 55,628, an increase of 38.7 per cent over the previous year, corresponding to an Indian traveller spending an average of 2.21 overnights in the Austrian capital. “This not only reflects Vienna’s continued attractiveness, but also shows that our systematic internationalisation strategy of diversifying into many different markets is paying off,” explains Norbert Kettner, Director, Vienna Tourist Board. Vienna expects attractiveness among youth to get a further boost with the upcoming release of Ae Dil Hai Mushkil, a bollywood movie shot at the destination. “A popular destination for families and honeymooners, Vienna bewitched younger audiences to savour its romantic ambience. Young Indian couples are now beginning to forge wedding vows in the city, known for its love affair with imperial heritage and architecture,”says Rauter. The tourist board also informed that one in every eight visitors attended one of the 3,685 congresses, corporate events and incentives in Vienna in 2015, setting a new record.

Vienna drew a record number of 40,355 Indians in 2015, accounting for 89,628 overnight stays. While the number of Indians visiting Vienna increased by 49.5 per cent over last year, the number of overnight stays grew by 38.7 per cent, according to Vienna Tourist Board. “We are delighted at the growing number of Indian travellers, largely comprising families, youth, honeymooners and those attending business conferences,” says Isabella Rauter, Vienna Tourist Board’s Head of Public Relations and responsible for media relations with India and Italy. Vienna continued to attract more people with tourist arrivals from around the crossed the 6.6 million mark, representing an increase of 6.1 per cent. The former capital of Habsburg Empire now prepares to welcome Indian travellers in much larger numbers in 2016. According to the data, the growth in Indian visitors to Vienna was among the highest after the Arabic countries and Taiwan. During 2015 overnight stays crossed the 14 million mark for the first time, representing a healthy 5.9 per cent increase of over previous year.