Tag Archives: Israel Ministry of Tourism

Israel has witnessed a positive growth of 49 per cent in Indian arrivals from January to March 2017 vis-à-vis the same period in 2015. More than 8,300 Indians have already visited Israel in the first three months of 2017 as per statistics released by Israel Ministry of Tourism (IMOT). Speaking about this growth, Hassan Madah, Director, Israel Ministry of Tourism India office, said, “India is one of the world’s fastest-growing outbound tourism markets and an important emerging market for us. Keeping this in mind, we have increased our investments heavily in India. We are certain that our continued efforts in targeting the Indian holiday planners through our specially designed advertising campaign for India, ‘Begin your journey to Israel now’ will yield even better results by the year end.” The statistics also revealed almost 93 per cent growth in Indian arrivals to Israel merely in the month of March 2017 as compared to the same time in 2015. Madah adds, “We have seen a steady growth in tourist arrivals from India over the years and are confident that this trend will continue. Currently, El Al flies nonstop between India and Israel while Air India has also announced that they will begin operations on the New Delhi-Tel Aviv route in 2017. Increased air connectivity will surely act as an added impetus for more Indians to visit Israel for a holiday.”

The Israel Ministry of Tourism has launched its first advertising campaign for 2017 highlighting some of Israel’s sites and attractions – the modern city of Tel Aviv, the Dead Sea, the Baha’i Gardens in the port city of Haifa, the holy city of Jerusalem and more. Having made an investment of approximately Rs 13 crore in the advertising campaign in India, Hassan Madah – Director Israel Ministry of Tourism India said, “We have identified India is an important emerging market. Hence, in the last two years we have increased our marketing spends in India to attract more visitors. Our campaign this year aims to showcase that Israel has something to offer for everyone; be it honeymooners, families, adventure enthusiasts, food and wine connoisseurs, nightlife and contemporary travellers and history and culture lovers. We achieved a 13 per cent increase in Indians travelling to Israel in 2016 and we have a 16 per cent growth in the first two months of 2017.  We are confident that this campaign will further boost tourism to Israel.” The messaging of the campaign ‘Begin your journey to Israel now’ has been developed and conceptualized by Israel Ministry of Tourism with an aim to target the summer holiday planners in India. The campaign is visible on various platforms such as television, print, digital and hoardings. The month-long campaign involves a 30 and 60-second television commercial that is being broadcast across select channels in India.