Tag Archives: Ivan Chu

Cathay Pacific Chief Executive Ivan Chu and Carsten Spohr, Chairman of the Executive Board and CEO of the Lufthansa Group, signed a new co-operation agreement that will see the airline code share on flights operated by Lufthansa, Swiss and Austrian Airlines to a number of destinations in Continental Europe. Reciprocally, the Lufthansa Group will codeshare on Cathay Pacific services to four of the airline’s most popular destinations in Southwest Pacific. Under the agreement, Cathay Pacific will offer 14 new destinations in Germany, Belgium, Hungary, Norway, Italy, Switzerland and Austria with the “CX” code placed on the following services operated by airlines in the Lufthansa Group. The Lufthansa Group will place its airlines’ codes on services operated by Cathay Pacific between Hong Kong and Auckland as well as between Hong Kong and Cairns, Melbourne and Sydney. Under a single booking, passengers from Frankfurt, Munich, Vienna and Zurich will be able to check through and seamlessly transfer to their final destination in Auckland or Australia via Hong Kong International Airport. The agreement extends to both airlines’ frequent flyer programmes. Tickets for the new code-share destinations will be available for sale from 5 April 2017 for travel commencing from 26 April 2017.

The Cathay Pacific Group has announced that its’ wholly owned sister airline Dragonair is to be rebranded as Cathay Dragon. The two will remain as separate airlines, operating under their own licences. The rebranding will see a new livery created for Cathay Dragon that features a Cathay-style brushwing logo. This livery will appear for the first time on one of Cathay Dragon’s Airbus A330-300 aircraft in April and will be progressively introduced to the rest of the airline’s fleet. By more closely aligning the two brands, this rebranding will capitalise on Cathay Pacific’s high international brand recognition and leverage on Cathay Dragon’s unique connectivity into Mainland China – one of the world’s fastest-growing business and leisure travel markets. The Cathay Pacific Group will launch a major international advertising and marketing campaign later this year to promote recognition of Cathay Dragon and the benefits this rebranding will bring to passengers. Ivan Chu, Chief Executive, Cathay Pacific, said, “We are very proud of what we have achieved together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world. The rebranding will enable us to capture the fast-growing passenger flows across the two carriers by creating a more seamless travel experience. We are building on what is a true Hong Kong success story that has made our city a leading international aviation hub and gateway to and from Mainland China markets. This rebranding will sharpen our competitive edge by offering an attractive Cathay-led brand package that carries the assurance of a consistently high-quality customer experience,” Algernon Yau, Chief Executive Officer, Cathay Dragon, said, “We can assure our customers that Cathay Dragon will …