Tag Archives: Jammu Mahotsav

Rigzin Samphel, Secretary—Tourism, Jammu & Kashmir, recenty chaired a review meeting to finalise the arrangements for Jammu Mahotsav 2019 set to be held from February 8-10. Samphel instructed the tourism department to work in coordination with other departments to mobilise maximum participation of people for making the festival a grand success. He asked the concerned to showcase the natural beauty and landscape, diverse culture, art and craft, cuisine and music to attract tourists during the festival. He also asked the tourism department to encourage the local tour operators, hoteliers and guest house owners to develop network with the best tour operators of the country to invite tourists for the festival and the upcoming tourist season.

Four-day Jammu Mahotsav will be held from April 13-16 which will showcase the cultural heritage and multi-cuisine of the land of Dogras. According to Priya Sethi, Minister for Tourism, Culture, Floriculture and Parks, Government of Jammu and Kashmir, this festival will mark the beginning for Jammu in taking its spot in the national and international tourist circuit as an independent and attractive tourist destination. “Jammu Mahotsav is a step to elevate Jammu beyond its existing identity primarily as a religious tourism destination and make it a hub for multi-faceted tourist activities. This event will also be made an annual feature for the city,” she said. Special packages will also be introduced in association with Jammu Kashmir Tourism Development Corporation (JKTDC) during the festival to facilitate and divert the tourist movement to nearby tourist destinations in the region. The main events of the festival will be held at Bagh-e-Bahu. “Local cultural extravaganza and cultural carnival are planned on April 11 and 12, live performance by Lakhwinder Wadali and laser show on April 13, live performance by Abhay Sopori on April 14, and live performance by Jassi Gill and Babbal Rai on April 16. Folk dances and cultural programs, multi-cuisine stalls and cultural modelling show are some of the other programmes for the event,” said Sethi. She further added that in Jammu and Kashmir a self-sustained tourism model was being implemented in all three regions of the state for inclusive socio-economic development besides ensuring emergence of each region as exclusive independent tourist destination. (Source: PTI)