Tag Archives: Jebel Jais

Raki Phillips, a hospitality veteran, has been appointed as CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA). Phillips, who took over since June 2019, brings to the table wide-ranging industry experience, which will aid Ras Al Khaimah’s goal of becoming one of the fastest growing destinations in the world. According to RAKTDA Phillips’ appointment heralds the beginning of a new phase of tourism development for the Emirate. He will be responsible for implementing the authority’s recently announced Destination Strategy 2019-2021, which aims to attract 1.5 million visitors to the Emirate by 2021 and 3 million by 2025. In his new role, Phillips will also be supervising key projects, with notable development projects on Jebel Jais including multiple zip lines, adventure park hiking trails, the Bear Grylls Survival Academy and a luxury camp. Phillips, an American national, is fluent in Arabic and has been working in the Middle East since 2005 and specifically in the UAE since 2007. Prior to joining RAKTDA, he was working for the Dubai-based International Hospitality Consulting Group INHOCO, where he was Senior Partner and Senior Vice President of Development. Phillips is also the co-founder and CEO of Dubai’s first online dessert delivery bakery, SugarMoo Desserts, and co-founder of Earth Hotels, a sustainable, tech-savvy and design-centric hotel concept. Phillips has previously worked for Ritz-Carlton Hotels, Fairmont Hotels & Resorts and Universal Studios Orlando. He holds a Bachelor of Science in Business Administration and an MBA in Organisational Management.

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