Tag Archives: Jiten Vyas

VFS Global has appointed Jiten Vyas and Vinay Malhotra – both Regional Group COOs – as members of the company’s Executive Board. The Executive Board (EB), in collaboration with the Board of Directors, plays a pivotal role in the compamny’s strategic decision-making across various business verticals and its functions. The addition of  Vyas and Malhotra, with their respective vast individual career experiences, will further strengthen the EB to bring in the wider operational business perspective, in light of the company’s growth strategy. Vyas, a UK citizen, who joined the company in 2003 is responsible for all business operations in Africa (including Turkey), CIS and Eastern Europe, Europe and Americas and Australasia. Malhotra, an Indian citizen,  who joined the company in 2013 is responsible for all business operations in Middle East, South Asia and China. Both of them have handled various leadership responsibilities across geographies for the company, and are also responsible for the strengthening of key client government relationships. Zubin Karkaria, CEO, VFS Global, commented, “We are proud to have dynamic and experienced leaders of the calibre of Jiten and Vinay, who have been instrumental to our global success in growing rapidly and serving now 62 client governments. As we further expand our scope of business, we look forward to having their considerable and combined expertise add value to matters of strategy and corporate development.”

In a move to enhance destination awareness and foster market visibility, the Zimbabwe Tourism Authority (ZTA) has appointed VFS Global to promote Zimbabwe as a preferred tourism destination in both India and GCC region, through a collaborative relationship. As part of the agreement, VFS Global would support ZTA to build a unique identity of Zimbabwe as a potential tourist destination by educating and spreading awareness to tour operators, travel agents, MICE planners and the general traveller based in India or GCC region. Commenting on the new partnership, Karikoga Kaseke, Chief Executive of the Zimbabwe Tourism Authority, said “We have not been active in the GCC region and our absence has created room for negative perceptions to prevail. However, we are now ready for this market because Zimbabwe is now open for business. Through the appointment of VFS Global as market representatives for Zimbabwe in the GCC region we aim for increased awareness of Zimbabwe and establish destination presence and visibility. We anticipate a rise in arrivals from GCC region to 13500 by 2021 as VFS Global embarks on aggressively marketing the country. Zimbabwe has recently targeted India as a primary market due to its potential resulting from the rapid growing disposable incomes in India. Jiten Vyas, Regional Group COO, VFS Global added, “As a country bestowed with rich cultural heritage, Zimbabwe is strengthening their tourism business and entering their potential markets. We are pleased to partner with ZTA to put this country that has so much of untapped tourism potential on the world map for travellers from India and GCC who can now experience the beautiful nation of Zimbabwe.”