AVIAREPS has been appointed as the Sales, Marketing and PR representative in India for Maldives Marketing & Public Relations Corporation (MMPRC). The appointment came into effect owing to Maldives’ growing outbound demand, steady rise in visitation from India, along with surge in the length of stay and spending power of Indian travellers. Speaking after the announcement, Haris Mohamed, Acting Managing Director, MMPRC, said “Maldives’ tourism industry has been expanding over the years to provide unique experiences to its visitors whilst also catering to specific needs of the niche segments that Maldives attracts. We are delighted to have appointed AVIAREPS to represent the Maldives tourism board in India. We hope to work together with the aim of increasing the number of tourists from India, which has been a growing market and the top fifth market in terms of arrivals to Maldives. With well-planned strategies and activities targeted towards educating and inviting the Indian Market, we hope to achieve continued growth in the years to come”. “The Maldives’ is one of India’s closest neighbour with world-class resorts and tourism offerings. Our plans include working very closely with the Indian travel trade and media to reach out to the Indian consumer. Our prime focus will be on maintaining and strengthening Maldives’s positioning in India as the first choice beach and leisure destination with a myriad of tourism offerings,” commented Joseph Fernandes, General Manager—India, AVIAREPS.
Read More »Shopping tourism leader Value Retail appoints AVIAREPS India
Value Retail, specialists in the creation and operation of luxury shopping destinations offering outlet pricing, the Collection of 11 Chic Outlet Shopping Villages in Europe and China, has appointed AVIAREPS India to support in sales, marketing and trade promotion across India. Value Retail serves the world’s leading brands in key tourism markets in western Europe and China, working with the world’s top travel trade operators to attract customers from all over the world. Value Retail has consistently delivered double-digit growth in gross sales every year since the opening of the first Village, Bicester Village, in 1995. The Villages are widely recognised as the best performing shopping centres in terms of sales densities in the world. Speaking about the partnership, Marcelo Molinari, Group Tourism Director, Value Retail, comments: “India has been a strategic market for Value Retail for many years and we are delighted to be working with AVIAREPS to extend our presence in the region. India is rapidly becoming one of the fastest growing outbound travel markets in the world, second only to China. Our award-winning Villages are just outside the major European cities and offer guests the world’s best brands along with memorable shopping experiences supported by events, food, styling services and unparalleled hospitality – there is something for everyone.” Value Retail also has specialist in-house Groups & Events teams in every Village dedicated to serving business tourism guests. The company creates tailor-made programmes for groups of between 10 and 7,000 attendees to support the needs of the growing Indian MICE (Meetings, Incentives, Conferences and Events) and luxury tourism market. Also speaking on the association, Joseph Fernandes, General Manager, AVIAREPS India, said: “Shopping is the top activity for Indians …
Read More »AVIAREPS appointed as Budget Car Rental’s India Rep
AVIAREPS has been appointed as the sales and marketing representative for Budget Car Rental in India. Under the agreement, AVIAREPS will run a self-drive information centre which will enable consumers to book budget for self-drive reservations outside of India. Speaking on the occasion, Sandra Hutchinson, International Commercial Manager, Avis Budget Group EMEA said, “We are thrilled to be working with AVIAREPS on the launch of Budget Car Rental. It is an exciting time for Indian travellers and adding a Budget Car to European and worldwide travel itineraries will provide the flexibility and enjoyment for a trip to remember. With competitive leisure rates and more than 3,500 locations around the world, Budget is great value and an excellent choice for the international traveller.” The company will work closely with the Indian travel trade to tap the fast-growing outbound self-drive segment, informed, Puneet Singh Pesricha, Sales Manager, AVIAREPS India. Commenting on the partnership, Joseph Fernandes, General Manager, AVIAREPS India, explained, “We are elated to be appointed by Budget Car Rental as their representative in India. They have a global presence and are well-known for rendering value for money. In addition, self-drive vacations have seen an upward swing in the recent years thanks to the growing inclination of Indian travellers who want to experience the freedom of renting a car when travelling overseas.”
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