Tag Archives: Journey of Me Insights

A report ‘Journey of Me Insights’ by Amadeus reveals that 60 per cent of Indian travellers receive the most relevant travel recommendations via online channels. Besides, these channels also provide the most relevant travel recommendations to 50 per cent APAC travellers as well. According to the report, travel review sites also contribute to relevant travel recommendations for 54 per cent Indian travellers and 47 per cent APAC travellers. Several other sources for the same include travel agencies, hotel concierge, airline in-flight magazine and social network (family and friends), among others.

A report titled ‘Journey of Me Insights’ by Amadeus reveals that 57 per cent Indian travellers are most interested in virtual reality that allows them to preview or experience something they would see on their trip, compared to 51 per cent APAC travellers. Also, according to the report, an augmented reality mobile app that delivers digital overlays containing interactive information about the culture or history of a tourist site interests APAC travellers the most compared to other new technologies. However, travellers in India showed greater interest in having a 360-degree interactive video that allows them to experience something they would see on their trip.

With regard to the personalisation-privacy paradox, 64 per cent of Asia Pacific travellers interviewed are open to sharing personal data for more relevant offers and personalised experiences, according to Amadeus’ Journey of Me Insights report. Somewhat more cautious, 71 per cent of Indian travellers feel the same. In the face of rising privacy concerns, some boundaries must be maintained and at all times travel providers must respect and protect personal data and the need for privacy. And above and beyond adhering to legislation, travel players must be able to articulate ‘what’s the value?’ to get travellers to share their data. From when and how Indian travellers plan and book their trips, to how and why they want to stay connected while travelling, to how frequently they use sharing economy services, and the types of new technologies they would be most interested in, the study takes a multi-faceted look at what Indian travellers want.