Jumeirah Hotels and Resorts recently conducted roadshows in Bengaluru, Mumbai and Delhi to strengthen the brand’s ties with the Indian travel-trade fraternity. The roadshow was held to further strengthen their relations with the trade and also to introduce the newly-opened properties by the brand – Zabeel House by Jumeirah. Around 18 Jumeirah properties participated in the roadshow, which was attended by over 140 agents in each city. The India market has witnessed a considerable rise in outbound luxury travel in recent years. The group is focusing on expanding and consolidating their ties with the luxury travel segment to reach out to a larger audience and gain a higher market share. The road show serves as a platform to increase brand awareness and gain new consumers. The event was a huge success as the guests were entertained with an hour of stand-up comedy by popular comedian Atul Khatri.
Read More »Jumeirah Hotels concludes 2-city roadshow in Mumbai and Delhi
Jumeirah Hotels & Resorts organised a two city roadshow in Mumbai and Delhi to strengthen the brand’s ties with the Indian travel trade fraternity. The roadshow was part of Jumeirah’s newly enhanced focus on India as a source market for its hotels in the UAE, Europe and the Maldives. Speaking at the Mumbai roadshow, Linda Lewis, the Vice President for Global Sales Middle East and Asia Pacific, Jumeirah Group, said, “The India market has witnessed a considerable rise in outbound luxury travel in recent years. Given that this demographic seek superior travel and stay experiences; our current portfolio includes hotels and resorts within a number of favoured locations; and we are one of the world’s most awarded luxury hotel brands, Jumeirah is well placed to fulfill the requirements of the Indian luxury traveller, including families, couples, the MICE industry and those seeking destination weddings and honeymoons.” Jumeirah recently signed a direct connectivity partnership with Make My Trip India, providing a easy booking channel for Indian consumers who wish to book Jumeirah hotels around the world. Lewis added, “India is a key source market into the UAE and into a number of our other destinations including the UK and Maldives. We are focusing on expanding and consolidating our ties with the FITs and the luxury travel segment to reach out to a larger audience and gain a higher market share. MMT’s reach and presence in India goes above and beyond Tier-1 states. With this in mind, our visibility on this platform will help to increase brand awareness and gain new consumers.” Jumeirah Group has 11 hotels in the UAE and a presence across Europe, Middle East and Asia. While the Burj Al …
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