Tag Archives: Jurgen Bailom

After having successfully completed 100+ sailings along both the east and the west coast of India, covering 7 ports in total, doing 300 plus shows and serving more than 100,000 guests in the last 12 months of operation, Cordelia Cruises has positioned itself as one of the most preferred cruises in the country. Commenting on the Indian cruising scenario and his experiences, Jurgen Bailom – President and CEO – Cordelia Cruises explains “Our goal with the Indian market was to create change and make cruising a top priority on every traveler’s wishlist and looking at the numbers, we can certainly confirm that we have been successful. We are overjoyed and humbled in equal measure with the response we have received since our launch. Families come in large numbers, weddings and important events are being hosted on board and guests are making memories of a lifetime through the stellar food, entertainment and destination experiences being offered by Cordelia Cruises. We’re onto a great journey in the Indian market and we will continue to work towards curating top notch experiences for our guests.”

Cordelia cruises have successfully completed 16 sailings with approximately 17,776 families and guests since its launch in mid-September. They have achieved 100% consumer occupancy. Jurgen Bailom, CEO and President, Waterways Leisure Tourism, says. “Indians were far from familiar with cruising especially locally. The thick of the pandemic was itself a significantly daunting time. I am overjoyed and humbled in equal measure with the response we have received since our launch. This response is pushing us to do better and offer so much more. Cordelia Cruises has put India on the global cruising map.”

Zen Cruises will launch India’s premium cruise line called ‘Jalesh’ on April 17, 2019 in Mumbai with the purchase of its first ship, the Pacific Jewel – a 70,285-ton, 1,900 passenger ship from P&O Australia. Jurgen Bailom, President & CEO, Zen Cruises, says, “She is a beautiful vessel and looks gorgeous. She will be refurbished by March 2019 and and will be christened on April 19, 2019. We are already taking bookings for sailings from Singapore and more guests will join from Colombo after which she will sail up to Mumbai. We already have a loadfactor of 50 per cent. Each sailing can hold up to 1,900 guests. We have so far sold over 50,000 cabins already.” The company has already started taking bookings for this ship directly via Zen’s website as well as through its sales business partners that have been appointed. “We have already started working with several sales business partners and many more will be added. We want to make it a level-playing field and anyone can become our partner. There are many cruise veterans in the business and we have given pre-allocations. We plan to sell approximately 100,000 cabins in 2019 and are very happy with the results so far. The cruise market in India is so big that there is space for many more cruise lines,” Bailom adds.

Zen Cruises has announced its collaboration with The Apollo Group, an American custom cruise-hotel operator. Jurgen Bailom, President and CEO, Zen Cruises, said, “Zen Cruises has partnered with global experts from the cruise, entertainment, port and marine industry to bring closer home the grandeur experienced by Indians onboard foreign ships. With their vast knowledge of serving global cruise industry, our strategic partners will offer quality services to domestic passengers, both in terms of innovation and experience.” Zen Cruises’ maiden cruise will sail in Indian waters in 2019 on a 70,285-ton, 2,000 passenger ship. The ship, currently in service under a leading cruise line, globally will be renamed ‘Karnika’ post change of ownership and is set for its first domestic sail from Mumbai under the brand name ‘Jalesh Cruises’ in April 2019. The Apollo Group will be spearheading an array of on-board operations ranging from food and beverage, house-keeping, guest services, payrolls, public health, vendor management and revenue collection, among others. Zen Cruises has also announced its collaboration with a leading ship manager as a marine technology partner for providing on-board environment management, itinerary distance planning, fuel forecasting, compliance and class regulations, supply chain and budgeting, among others. For onboard IT and hardware services, broadcasting, satellite and shoreside link, Zen Cruises has collaborated with IPM Solutions, which specialises in providing seamless connectivity, services and project management for cruise ships across the world. Harding Brothers & Flemingo will offer on-board high-street retail therapy from international brands as part of its collaboration with Zen Cruises. The ship will undergo revitalisation in Singapore with Sembcorp Marine.

Essel Group, a multi-faceted business conglomerate, has announced the appointment of industry veteran Jurgen Bailom as President and CEO of the Group’s upcoming cruise line business, Zen Cruises. With his appointment, Essel Group heralds the announcement of India’s premium cruise line with the purchase of its first ship, the Pacific Jewel – a 70,285-ton, 2000 passenger ship from P&O Australia. He will be based in Mumbai. With a career spanning over 30 years in the cruise and hospitality industry, Bailom was President & CEO of Grupo Vidanta Cruises prior to Essel Group. He has also held senior Corporate Director positions within several of Royal Caribbean’s brands such as Sky Seas, TUI and Celebrity Cruises, Island Cruises and most recent as the Chief Operating Officer & Vice President of Royal Caribbean Cruise Lines Pullmantur. He has also been Vice-President of The Maho Group, Sonesta Collection Resorts, Casinos, Spa & Real Estate, to name a few. Commenting on his appointment, Bailom said, “I’m thrilled to be a part of the Essel Group which has done pioneering work across sectors. India has a 6,632 km long coastline along nine states and two union territories which presents tremendous potential to promote and grow cruise tourism in India. We intend to take the cruise liner experience to a new level for people in India.”