Tag Archives: Kashmir

After a really slow ending to 2016 for tourism in Jammu & Kashmir, J&K Tourism is determined to make 2017 a success. Mahmood A. Shah, Director of Tourism, Kashmir, was recently in Mumbai to meet the tour operators and ensure them that the state is now completely safe and secure. He said, “Our focus this year will only be to spread the word across the country and the world about the safety and security for tourists in J&K. We have planned a 20-city roadshow where we will meet the travel and tour operators and talk to them about the security measures we have taken in our state. We have also undertaken upgradation of tourism infrastructure in Kashmir.” The tourism  board recently organised a familiarisation tour to J&K for some members of the Maharashtra Tour Organisers Association (MTOA).

Tour operators from across the country visited Kashmir recently as part of a three-day familiarisation tour organised by the state tourism department with an aim to revive tourism in the valley. The visiting team expressed satisfaction over the return of normalcy in the Kashmir Valley and hoped that the tourists would return as the situation is conducive for sightseeing. Representatives of travel companies like Cox and Kings, Pooja Holidays, Raja Rani, Kaisri Travel, Thomas Cook, etc. were taken to Srinagar, Gulmarg and Pahalgam. The travel agents came from West Bengal, Maharashtra, and Gujarat. Mahmood Shah, Director of Tourism, J&K Government, says, “People would often ask if Kashmir is safe. Now that the situation is getting better, we invited leading tour operators here. We hosted them around Christmas.” (Source: ANI)