Tag Archives: Katrina Leung

ITB Asia 2021 will be an all-virtual event, and the physical show has been postponed to 2022. Messe Berlin (Singapore) has announced the complete digitalisation of ITB Asia, which will be held from 25 – 29 October 2021. The virtual event includes five full days of business appointments and three exclusive days of conference programme. All conference sessions are available on-demand for a month. Exhibitors will get many virtual benefits and some new perks. The event is being held in conjunction with MICE Show Asia as well as Travel Tech Asia. “Our team is committed in bringing a hybrid concept of ITB Asia, MICE Show Asia and Travel Tech Asia for the travel trade industry coming October. However, global health and travel uncertainties accompanied by the rapid emergence of new COVID-19 variants had halted our efforts. The hybrid concept garnered an excellent response with over 600 confirmed exhibitors, but it has become apparent that international delegates are unable to reasonably plan their participation and travel arrangements. Therefore, with a good lead time this year we will conduct the show virtually, offering international delegates a stronger digital platform for B2B networking, learning and knowledge sharing,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.

ITB Asia 2018 has begun with over 1,000 exhibitors and buyers each, under the theme “Travel Reimagined” at the the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. Compared to 2017, the show has seen a 20 per cent increase in new exhibitors following the growth in demand from Asian and European participants. ITB Asia 2018 has also experienced more than 125 per cent growth in the number of hotel groups signing up as part of the Buyers Programme Partners. At the three-day conference concluding on October 19, top industry leaders will deliver insights on the key trends provoking disruption across the travel industry and how brands are innovating to stay competitive. Commenting on the event, Katrina Leung, Managing Director, Messe Berlin (Singapore) -Organiser, ITB Asia, said, “ITB Asia continues to maintain its position as the leading travel trade show in Asia. It remains one of the top business platforms for connecting exhibitors and partners with key decision makers in the MiCE, corporate and leisure travel industry. Working in close collaboration with our partners and exhibitors, we are delighted to unveil one of our most engaging and exciting programmes yet. We look forward to welcoming visitors to this year’s show.”