Tag Archives: Kerala Tourism

Speaking at KTM, PA Mohamed Riyas, Tourism Minister, Kerala, said, “Kerala has for long been celebrated as a favourite holiday destination worldwide. We now seek to emerge as the leading choice for MICE, along with destination weddings. The state has potential to emerge as South Asia’s hub in both segments.”

Unfolds new products ahead of festivals & holiday season Riding on a high-growth trajectory, Kerala Tourism has unfolded a range of fresh products and packages to whip up new interest among travellers from both inside the country and outside in the upcoming festive and winter holiday seasons. Alongside the new projects, the state’s core assets like beaches, hill stations, houseboats and backwater segment will continue to have a mesmeric charm for the visitors. Kerala’s unique touristy appeal lies in providing a diverse range of experiences for tourists like houseboats, caravan stays, plantation visits, jungle lodges, homestays, Ayurveda-based wellness solutions, adventure activities, countryside walks, and trekking to verdant hills. Kerala’s resilience in putting its pandemic-hit tourism industry back on the rail is evident from an appreciable surge in domestic arrivals. In pre-COVID times, it was the year 2019 when the state registered the highest growth rate in domestic and total tourist arrivals in 24 years with their number pegged at 1,95,74,004, comprising 1,83,84,233 domestic tourists and 11,89,771 visitors from abroad. In 2023, it witnessed a record surge in the number of domestic tourists with as many as 21,871,641 people visiting the state. The number of international tourists was pegged at 6,49,057. As for the first quarter (January-March) of 2024, Kerala attracted 50,37,307 domestic tourists compared to 49,36,274 visitors in the corresponding period a year earlier, registering a 2.05 per cent increase, in a rousing endorsement of its touristy appeal. Equally assuring for Kerala is the uptick in international tourist arrivals, which are expected to reach the pre-COVID levels by 2025. Tourism Minister Shri PA Mohamed Riyas says the focus will no longer be confined to beaches, backwaters and hill stations. “We …

With the theme ‘The Magical Every Day’ Kerala’s pavilion experienced high numbers of visitors including business delegates at FITUR 2024 in Madrid, reinforcing its position as an enthralling destination for Spanish travel market. Kerala has recorded 18,947 arrivals in 2019 from Spain claiming it to be a pivotal market for the state in future.

Kerala Tourism Minister P A Mohamed Riyas said, “Kerala has become the first state in the country to come out with a comprehensive Heli-tourism policy. This initiative will help tourists in visiting multiple destinations in a single trip, making the state an inter-connected tourism hotspot.”

Kerala is all set to kick-start four international events in 2024. The events include International Paragliding Festival, Surfing Festival, International Mountain Cycling Championship, and Malabar River Festival. More than 15 countries will participate in these events, says State Tourism Minister.

P A Mohammed Riyaz, Tourism Minister of Kerala, urges and says, “There is a huge potential for beach tourism in Kerala, and 580-km coastline will be utilised effectively. It will also investors has expressed their intent to investing in beach tourism and it would be under the public-private partnership model”.

The Kerala government said that the first-ever Tourism Investors Meet (TIM) has boosted Kerala’s travel and hospitality sector during post-Covid. The meet led to investment offers worth ₹15,116.65 crore, including an MoU with Kerala Tourism and Tamara Leisure Experiences.

K S Srinivas, Principal Secretary, Kerala Tourism, has said that the state’s tourism and hospitality industry has already regained the pre-pandemic robustness. “This is evident from the fact that Kerala recorded a staggering 196 per cent spike in domestic tourist arrivals during the first three quarters of the current year as compared to the corresponding period a year earlier,” he added.

PATA India Chapter showcased Kerala as a destination in its ‘Jewels of India’ webinar, where Krishna Teja IAS, Director, Kerala Tourism, said that 2022 can be the year of Kerala Tourism. “This is because we have lined up a series of adventure activities and festivals across the year,” he said.

After a gap of two years, Kerala Tourism organised its first B2B meet in the Spanish capital Madrid and the Italian city of Milan, showcasing a range of its new tourism initiatives and popular destinations before the leading stakeholders of tourism and hospitality industry in the two European cities. Kerala participated in BIT Milan Trade Fair to build confidence in the market and include the state back in the itineraries of tourists from the European continent