Tag Archives: Kerala

Kerala Tourism launched its 24×7 WhatsApp chatbot ‘Maya’ to enable tourists to access all information and updates about the tourism ecosystem in the state. Tourism Minister PA Mohamed Riyas said “Maya will serve as a virtual travel assistant for tourists to ask and get complete information they need for a hassle-free travel experience in the state”. 

Kerala Tourism Minister Riyas, speaking at a press conference in Dubai on the sidelines of the Kerala Week at Expo 2020, said the state is eager to collaborate with UAE-based investors and Non-Resident Keralites (NRKs) in writing a new story of growth and development in key sectors, particularly tourism, as the state recovers from the covid-induced crisis.

Tourism Minister P A Mohamed Riyas unveiled the logo for the ‘Fam 2 Malabar 500’ initiative, that will bring around 500 tour operators from India and abroad to the districts of Thrissur, Palakkad, Malappuram, Kozhikode, Kannur, Wayanad, and Kasaragod this year to familiarise themselves with the region’s potential as a vibrant tourism hub.

Kerala Government has made registration mandatory for service providers in the Adventure Tourism sector for conducting a wide range of land, water and air-related activities to ensure their quality and safety. Tourism Director V R Krishna Teja said Kerala considered adventure tourism as a highly promising segment, especially in the post-pandemic surge. “By introducing the registration system, foolproof safety and standard will be achieved in the sector, which will help Kerala to attract more tourists to this sector with utmost confidence,” he said.

Rising to the demands and preferences of tourists in the post-pandemic world, Kerala announced a comprehensive, stakeholder-friendly Caravan Tourism Policy, promising the visitors safe, customized and closest-to-nature travel experience. The two major components of this activity are Tourism Caravans and Caravan Parks. While the first involves specially- built vehicles for travel, leisure and stay, the Caravan Parks are designated places to park the vehicles and enable the visitors to spend a night or a day or station for an extended period to explore the destination.

With the country reeling under the havoc caused by the second wave of the COVID-19 pandemic, tour operators in Kerala have come to the rescue. Amidst shortage of oxygen, ambulances and other medical supplies, these tour operators in the state are now converting their buses and vans into ambulances fitted with oxygen cylinders, many offering the service free of charge.

IRCTC has launched packages for professionals to continue with their work from the comfort of hotel rooms. A statement by the Corporation said, “Professionals can pick their favourite destination in Kerala among the list of hotels offered under ‘work from hotel’ concept.” Destinations presently offering the service are Munnar, Thekkady, Kumarakom, Marari (Alappuzha), Kovalam, Wayanad and Kochi.

Sarovar Hotels recently organised the third edition of Sarovar Virtual Showcase, focusing on Kerala as a destination, which showcased their three resorts in Kerala located respectively in Poovar Island, Thekkady and Vayalar. The participating tour operators ranged from states like Tamil Nadu, Andhra Pradesh, Gujarat, Maharashtra, Karnataka and Kerala.

EM Najeeb, President, Confederation of Kerala Tourism Industry (CKTI), met Kadakampally Surendran, Tourism Minister of Kerala and thanked him for the Rs 445cr package and support on behalf of the entire tourism industry. “The minister has informed me that another package for the houseboat sector, homestay sector as well as the tourist guides will be announced this week,” he revealed.

In a series of online meetings, 35 registered trade associations representing different tourism sectors from Kerala unanimously decided to continue under one organisation called Confederation of Kerala Tourism Industry (CKTI). They re-elected EM Najeeb as President. A 65-member committee and 35-member Task force was also formed. Sajeev Kurup, Former Secretary of KTM Society, has been elected as the General Secretary. The main aim of CKTI is to ensure survival and then revival of the industry during and after the pandemic.