Tag Archives: Kerala

Tourist arrivals to Kerala have registered a significant growth of 10.93 per cent during 2017, compared to figures of the previous year. According to statistics compiled by Kerala Tourism, Kerala saw as many as 15.54 lakh tourists including both domestic and foreign travellers during the year. An increase of 15 lakh new domestic tourists was recorded this year, with footfalls going up to 1,46,73,520 in 2017 as against 1,31,72,535 in 2016. As per the report, it was found that foreign tourists preferred travelling to Thiruvananthapuram and Ernakulam districts, while also opting for destinations like Alappuzha, Munnar and Wayanad. In terms of specific locations, both foreign and domestic tourists were found to have preferred Kochi as a prime destination. According to Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms, the statistics show up encouraging trends in terms of increasing footfalls both in the international as well as domestic segments. Rani George IAS, Secretary, Department of Tourism, said, “The trend in tourist arrivals over the past five years has shown a marked change in the pattern of tourist visits to different destinations. It is exciting that more destinations are being sought after by tourists, and that shows more destinations in Kerala are gaining in prominence in travellers’ minds.”  

The tourism arena in Kerala will receive added support from the government with the state budget 2018 setting aside close to Rs 381 crore towards development and promotion of the sector. The budgetary provisioning is Rs 36 crore more than the Rs 345 crore that was set aside last year. Presenting the Budget in the Kerala Assembly, Dr Thomas Isaac, Minister for Finance, said the state government will focus more on conservation and preservation of heritage monuments in the coming financial year. The Finance Minister set aside Rs 82.50 crore towards marketing of the tourism sector. Lauding Kerala Tourism’s nine international awards last year, Dr Isaac said the government would accord priority to conservation of heritage monuments in the state as part of its plans towards tourism development. An amount to the tune of Rs 40 crore has been set aside in this regard. The Muziris project, which has been progressing at a slow pace, shall be speeded up and will be completed in a period of two years. Plans are also afoot to include destinations such as Thalassery, Ponnani and Beypore in the tourism map. Dr Thomas Isaac’s budget has also set aside Rs 16 crore towards organising cultural events such as the Kochi Muziris Biennale, Nishagandhi Dance and Music festivals, Onam celebrations, Thrissur Pooram, Theyyam festivals, boat races and others.  

Jatayu Earth’s Center – Kerala’s first build–operate–transfer (BOT) model ecotourism project, ‘Adventure Rock Hill’, is now open for visitors. Located at Chadayamangalam in Kollam district of Kerala, the Jatayupara Nature Park was rechristened as Jatayu Earth’s Center. Covering four hills in Chadayamangalam, there are few more ventures pending to make the Nature Park fully operational by April 2018. Adventure Rock Hill is open for a group of 10-100 people, with entry of Rs 3500 per person. Spread across 65 acres, it offers abundant activities like camping, rock climbing, trekking, 6D theatre, a virtual reality museum, a Siddha and an Ayurvedic cave resort. The key highlight of the Jatayu Earth Centre is the world’s largest bird sculpture, which has an entry into the Guinness Book of World Records. Rajiv Anchal, Concept Designer, Chairman and Managing Director, Jatayu Earth’s Center, stated, “Considered as a glorious example of eco-friendly tourism in India, the center is a result of 10 years of sustained dedication. ‘Jatayu’ symbolises an era when humans and other living beings cared for each other and lived together peacefully.” P. Bala Kiran, Director, Kerala Tourism, said, “From adventure enthusiasts to families, young generation of travellers to couples, this tourist spot caters to a wide audience. The center allows the tourists to have thrilling experiences, while exploring the natural beauty of the place.”  

Kerala’s new Tourism Policy 2017, unveiled by Kadakampally Surendran, Minister for Co-operation, Tourism and Devaswom, Government of Kerala, envisages creation of new customised products for attracting young travellers, professionals, students and artists to the state. The policy emphasises on the active participation of the differently-abled and transgenders, while implementing the Responsible Tourism Mission across the State to promote the tourism sector. Surendran said, “The new policy aims to address the key issues of the tourism industry in cooperation with the local bodies such as waste management and renovation of roads. The state has immense tourism potential to attract travellers from all corners of the world.” “Following the Responsible Tourism Mission, Kerala Tourism has guided all the regional bodies and authorities concerned to implement and follow the Green Protocol at all the destinations of Kerala,” he further added. The Department of Tourism, Kerala, has proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure quality service for tourists and curb unhealthy practices in the tourism sector.  

To accelerate the growth of tourism in Kerala, the Department of Tourism has launched a three-year long Continuous Tourist Survey 2017-20 (CTS). The Government of India will provide financial assistance of Rs. 25 lakhs, for the survey. During 2010-13, Kerala Tourism had conducted a similar Continuous Tourist Survey (CTS). One of the key findings of that survey was that a foreign tourist stays an average of 18 days in Kerala, while spending Rs. 81,000 on average. The Continuous Tourist Survey (CTS 17-20), conducted in collaboration with Datamation Consultants, intends to study in depth the interest of tourists, their age and demographic details, reasons for visit and nature of tours undertaken. A mobile application will be used by the enumerators of Datamation Consultants to collect various details. The survey will cover not only tourist destinations but also hotels, house boats, home stays, Ayurveda centers, restaurants, tour operators, etc. The Minister for Tourism Kadakampally Surendran, said, “Through the data obtained from the survey, the Tourism Department will evaluate the growth of tourism. The survey will provide us an accurate picture of tourists, likes and dislikes and help us to plan accordingly.” He added that Kerala has been following a comprehensive tourism development plan to double the number of domestic tourist arrivals and increase foreign tourist arrivals by 50%, by 2021. Speaking about the growing popularity of Kerala as a tourism destination, Dr. Venu.V, IAS, Principal Secretary, Department of Tourism, Government of Kerala stated, “With over 1 million foreign tourists and 13.1 million domestic tourist arrivals, Kerala has been witnessing tremendous growth in tourist traffic since the last couple of years. Kerala has now become a trendsetter in the Indian tourism industry and we …

India’s participation grew manifolds at IFTM Top Resa MAP Pro, France’s only multi-sector travel and tourism trade show. Indian states, such as, Kerala, Rajasthan, Karnataka and Goa received an overwhelming response from this market. India Tourism and the private sector created a buzz and saw great potential at the event held from September 25-28. The four-day event was attended by 30,929 industry professionals, demonstrating the vitality and energy that characterise the travel and tourism industry. As many as 1,694 brands were spread across 543 stands.

Andhra Pradesh was declared the best state for comprehensive development of tourism at National Tourism Awards 2015-2016. Rajasthan emerged as second best while the third prize was shared between Kerala and Goa. Commemorating World Tourism Day, the Ministry of Tourism organised the awards at Vigyan Bhavan, New Delhi, on September 27, 2017. President of India Ram Nath Kovind graced the occasion as Chief Guest and gave away awards in various categories. K.J. Alphons, Minister of State (IC) for Tourism, Government of India, presided over the function. Tourism Secretary Rashmi Verma welcomed the dignitaries and guests including Tourism Ministers of States and State Government Officials, members from the travel and hospitality sector, leading hoteliers, travel agents and tour operators. The President launched the ‘Incredible India 2.0 Campaign’; ‘Adopt A Heritage’ Project and new Incredible India Website on the occasion. ‘Incredible India 2.0 Campaign’ marks a shift from the present generic promotions being undertaken across the world, to market specific promotional plans and product specific creatives, with greater focus on digital presence and social media. ‘Adopt A Heritage’ Project plans to entrust heritage sites to the public sector and private sector companies and individuals for the development of tourist amenities. They will become ‘Monument Mitras’ and adopt bthe sites. The ‘Incredible India Website’ is an advanced version of the website with more useful features.

Adventure Tour Operators Association of India (ATOAI) will host its 13th annual convention at Backwater Ripples Resort in Kumarakom, Kerala, from September 18-21, 2017. The theme of the convention-Emerging Pathways will focus on making India as the adventure capital of the world. The convention will provide a platform for key stakeholders of the industry including representatives of the government, tourism boards and other players, to deliberate upon adventure tourism policy, capacity creation, responsible tourism and marketing of this segment.

The dry spell is over in Kerala with the state government reversing the restricted liquor policy of the previous government and allowing bars to function as usual. The government will allow the bars to function in hotels with three-star status and above. The five-star hotels are already allowed to open bars. Hotels below three-star category will be allowed to run beer and wine parlours. The bars will remain open from 11 am to 11pm. Bars will be allowed to remain open from 10 am to 11pm in tourism centres. Both international and domestic terminals of the airports will be allowed to sell liquor. The permissible age limit for consuming liquor has been increased from 21to 23. The new liquor policy will protect the interests of the traditional liquor, toddy. Bars, including the 5five-star ones, will be allowed to sell toddy. Toddy Board will be constituted to protect the interests of the industry. Chief Minister Pinarayi Vijayan said the UDF policy of restricted liquor policy was a failure. “It has led to an increase in the demand for drugs. The Supreme Court order on closure of bars and liquor stores on the highways will be implemented,” he added. (Source: Economic Times)

Etihad Airways has launched a fourth daily non-stop service between Kozhikode in Kerala and its Abu Dhabi hub offering convenient onward connections to cities worldwide. The airline is celebrating 10 years of flying to the southern Indian state with the introduction of additional flights to the destination. The extra capacity takes to 63 the total number of weekly services between Abu Dhabi and its three Kerala gateways of Kochi, Kozhikode and Thiruvananthapuram. This represents over 30 per cent of Etihad Airways’ frequencies from across 11 Indian cities it serves. In addition, strategic Indian partner Jet Airways operates seven flights a week from Kochi to Abu Dhabi. The services largely cater to the huge expatriate population from all three Kerala cities and the surrounding areas, living and working in the Gulf region. Neerja Bhatia, Etihad Airways Vice President Indian Subcontinent, said: “With our multi-frequency scheduled flights to and from Kerala, Etihad Airways has demonstrated a commitment to this vibrant state by offering convenient global access and boosting the domestic tourism industry. We have been able to bring the world closer to this beautiful state and connect the people of Kerala to destinations in the Gulf, including our Abu Dhabi home, which has also been the base for thriving ventures by Kerala business houses. Reaching a 10-year milestone is fitting tribute to the support Etihad Airways has received from the state government of Kerala in making our operations a success.” Dr Venu Vasudevan, Principal Secretary Kerala Tourism, said: “Kerala Tourism is delighted to learn of the extra flights launched by Etihad Airways, which adds more connectivity to Kerala. We congratulate Etihad Airways on a decade of flying to Kerala and look forward to conducting …