Tag Archives: Korea Tourism and Thomas Cook India & SOTC

Thomas Cook (India) and SOTC Travel, have signed a strategic 24-month partnership with Korea Tourism Organization – a collaboration that focuses on Special Projects towards increasing visibility for the destination in the high-potential India market. The MOU was signed by Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India), SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel and Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization. Korea Tourism Organization’s exclusive partnership with Thomas Cook and SOTC Travel leverages on Special Projects to drive year-round awareness and inspiration for Korea. The collaboration extends across exchange of knowledge, best practices and development of unique-innovative products designed specifically for Indian travellers, fostering long-term growth in leisure, business and MICE segments for Korea. Korea offers a vibrant and enriching experience for Indian travellers, blending luxury, culture, wellness and exceptional cuisine. The global Hallyu wave has elevated Korea’s cultural influence, with the rise of the K-beauty industry, K-pop and K-drama experiences captivating audiences worldwide. Korean cuisine, or Hansik, known for its bold flavours and healthy ingredients, adds another layer to the country’s appeal, offering a delightful culinary journey. Expanding beyond Seoul and Busan, regions like Jeju Island, Gangwon Province and Jeollanam-do offer untapped potential for immersive travel experiences focused on wellness and relaxation, with state-of-the-art spas and wellness centres. This diverse offering positions Korea as a prime destination for India’s affluent and wellness-conscious market, driving sustained growth in tourism. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) said, “With new destinations and exciting experiential travel driving demand, South Korea is perfectly positioned to inspire the …

Read More »