LaRiSa Hotels and Resorts launches 8fold, a new brand in the mid-market segment to service a burgeoning set of upper middle class travellers looking for comfortable, sustainable and affordable accommodation in the price range of INR 4,000-9,000 per night. The recently formed hospitality company, LaRiSa Hotels and Resorts, currently operates 32 unique hotels across India and beyond, creating a collective portfolio of diverse hotels, resorts and villas. These hotels are managed and marketed under three brands: LaRiSa Resorts, AM Hotel Kollection and it is now expanding its footprint and addressing this exponential demand with 8fold. The first three to be introduced under this brand are 8fold by LaRiSa Shimla, 8fold by LaRiSa, Jibhi in Himachal Pradesh, 8fold Pinecrest by LaRiSa Bhimtal in Uttarakhand and the fourth 8fold by LaRiSa, Siolim in Goa will open shortly. The launch of the 8fold mid-market brand comes at an opportune time as travellers are now reflecting a shift towards mindful and purposeful travel by seeking properties that offer privacy, follow sustainable practices, unique experiences and wellness. Recent reports on the Indian hospitality industry have also indicated a rapidly growing mid-market segment which is about quality stays and value-driven offerings. Priya Thakur, Founder and CEO LaRiSa Hotels and Resorts, commenting on the launch of the new mid market brand said: “8fold by LaRiSa is not just about boutique stays—it’s about reimagining hospitality through a lens of mindfulness, integrity, and guest-first service. Welcome to a hotel experience that values authenticity as much as guest comfort”. As innovators in the hospitality business, the company has been successful in operating luxury and boutique hotels. By the end of 2025 it hopes to have at least 50 hotels across …
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