Tag Archives: Lauber

Switzerland Tourism and the Swiss Travel System have together launched a special ‘Ranveer on Tour’ train dedicated to Ranveer Singh to honour the actor’s contribution towards the increasing popularity of the country as the preferred destination of Indian tourists. The train’s maiden journey was inaugurated by the official brand ambassador of Switzerland Tourism. Also present at the inauguration were Martin Nydegger, CEO Switzerland Tourism and Maurus Lauber CEO Swiss Travel System. Post the inauguration, Singh took a commemorative ride on the train while interacting with the passengers and signed a few postcards. Nydegger said at the inauguration, “The Indian market is fundamentally important for Switzerland Tourism. In 2017, activities to promote Switzerland in India have resulted in a strong increase of 23.4 per cent in overnights. Our campaign with Ranveer Singh as our Brand Ambassador has powerfully contributed to this recent success: Switzerland has become increasingly famous as an adventurous and fun destination for younger Indian visitors.” Lauber added, “ Indians are extremely important for the Swiss Travel system and the number of Indian travellers using the Swiss Travel Pass has doubled since 2013. We are very proud that the Golden Pass Panoramic train is named after Ranveer Singh and we hope this inspires more Indians to travel on this premium route on the Grand train tour of Switzerland.”

Read More »