Tag Archives: leisure and entertainment destination Middle East

The “Greatest Of All Trips,” a unique, out of the box IP that was brought to life with two of the most renowned brands! EaseMyTrip.com and Yas Island, Abu Dhabi – the leading leisure and entertainment destination in the Middle East region are teaming up to deliver an unparalleled travel experience. This innovative campaign features 30 of India’s top content creators engaging in thrilling challenges across Yas Island’s award-winning theme parks. These creators explore the destination’s exceptional attractions, while creating compelling content and facing challenges to inspire Indian travellers to explore the destination as a memorable experience. By combining EaseMyTrip’s expertise in travel with Yas Island’s premier offerings, this partnership presents exclusive packages designed to elevate the Yas Island adventure. Designed to offer an unforgettable journey blending excitement with adventure, the campaign is set to redefine destination marketing! The challenges undertaken by the creators will be presented in an engaging episodic series on the YouTube page of Yas Island, which will inherently build audience interest, excitement and engagement over time. Each episode will showcase the participants’ originality, skills, and experiences as they navigate through Yas Island’s thrilling attractions, one activity at a time. The series will end with crowning one ultimate winner who would showcase exceptional content creation abilities, creativity, talent, problem solving skills and would best capture the essence of Yas Island’s world-class offerings. Adding star power to the campaign is celebrity host Sonu Sood, an acclaimed actor known for his significant contributions to Indian cinema and charitable efforts. Truly matching the superhero identity, his participation adds considerable prestige and appeal, enhancing the campaign’s reach and impact among Indian audiences. The series invites viewers on an exhilarating adventure through …

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