Tag Archives: litter-free Fiji

Continuing its commitment to sustainable tourism, Tourism Fiji has launched the “Bin it or Bag it” campaign to advocate a litter-free Fiji. The initiative, borne from the 2023 Fiji Tourism Convention, marks a small but critical step towards enhancing sustainability efforts, in partnership with leading private sector companies and local collaborators. At the 2023 Fiji Tourism Convention, stakeholders highlighted litter reduction as a crucial sustainability goal, prompting a coalition of dedicated private sector entities led by the Intercontinental Fiji Golf Resort & Spa, Grand Pacific Hotel, The Holiday Inn, Rosie Holidays and Ahura Resorts. To date, almost 15 partners across the country have contributed over FJ$100k, media space, and creative skills to bring the campaign to life, showcasing a united industry commitment to environmental conservation. The “Bin it or Bag it” campaign encourages all Fijians and visitors alike to responsibly dispose of waste by either depositing it in bins or, when bins are not immediately available, to store it in a bag and dispose of it appropriately later. This simple yet impactful initiative aims to preserve Fiji’s natural beauty and start an important dialogue and community movement to be litter-free. Collaborating with local talents such as musician Kuki and creative designer Studio Lily Kate, alongside Tourism Fiji creative agency Havas, the integrated campaign features a catchy jingle and uniquely Fijian illustrations. A key element of the campaign is the introduction of ‘Kasikasi,’ a character featured in the campaign’s illustrations, poised to become a familiar face promoting responsible waste management The campaign extends beyond messaging with specially designed reusable bags bearing the campaign slogan, available at various outlets throughout Fiji. “We are thrilled to launch the ‘Bin it or Bag it’ …

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