Tag Archives: Lux Hotels

Kairali Ayurvedic Group’s signature resort ‘The Ayurvedic Healing Village’ is the latest property to come under the Lux Hotels umbrella for marketing and promotion. Bhupesh Kumar, Director, Lux Hotels, spoke about the development, saying, “We are elated to have partnered with Kairali Ayurveda for their global and national brand awareness and developing incremental business. Also, we want to increase the visibility of the brand in the global and national market.” Kairali Ayurvedic group, came in to being in 1989 with the aim of propagating the ideologies of Ayurveda throughout the world and has been a name to reckon with in the wellness industry.

The Lux Hotels has tied up with Red Titanium, a social media marketing company, to offer digital auditing. Bhupesh Kumar, Director, The Lux Hotels says, “Other than social media marketing, Red Titanium also does online audit for properties and I thought why not do it for our members and see how it works. They are generous to have offered to do the audits free of cost for some of our members. The audit has been done for some of the members which will help them to understand where they stand in the social media scenario.” Amit Solomon, Managing Partner, Red Titanium says, “If we first do it free of cost that will catch people’s interest and bring down their apprehensions about going digital.”