Tag Archives: Madhya Pradesh Tourism Board

Madhya Pradesh Tourism Board has taken a significant step towards women empowerment and creating a safe tourism destination by launching the state’s first craft-based cafe ‘Handloom Cafe’ in Pranpur, a village located 4 kilometres from the renowned tourist destination of Chanderi in Ashoknagar district. This cafe is entirely operated by women making it a pioneering initiative in Madhya Pradesh. Bidisha Mukherjee, Additional Managing Director, Tourism Board visited Pranpur to inspect the cafe and boost the morale of the women staff. Bidisha Mukherjee, said “Handloom Cafe is a crucial step towards empowering women and fostering a safe tourism environment. The cafe will be entirely run by women, from security guards and welcome staff to chefs, receptionists, cashiers, and even front office managers. To ensure smooth operations, all women have undergone specialised training at the Institute of Hotel Management (IHM), Bhopal. A women’s group has been registered as ‘Sakhi Saheli Lok Kalyan Sangh’ to manage the cafe.” Mukherjee also said this project will not only provide employment opportunities to these women but also equip them with the necessary skills, confidence, and financial independence to improve their quality of life. Additionally, this initiative aligns with the state’s broader mission to promote a safe and inclusive environment for women travellers.  This women-run cafe will offer visitors a unique and unforgettable experience, showcasing Madhya Pradesh’s rich culture and progressive outlook.

M.P. Tourism Board has started a cafe in Pranpur village of Chanderi. An important step towards women empowerment and creating a safe tourist destination. Madhya Pradesh Tourism Board has taken a significant step towards women empowerment and creating a safe tourism destination by launching State’s first craft-based cafe- ‘Handloom Cafe’ in Pranpur, a village located 4 kilometers from the renowned tourist destination of Chanderi in Ashoknagar district. This cafe is entirely operated by women making it a pioneering initiative in the Madhya Pradesh. Additional Managing Director Tourism Board Ms. Bidisha Mukherjee visited Pranpur to inspect the cafe and boost the morale of the women staff. Additional managing director Ms. Mukherjee said “Handloom cafe is a crucial step towards empowering women and fostering a safe tourism environment. The cafe will be entirely run by women, from security guards and welcome staff to chefs, receptionists, cashiers, and even front office managers. To ensure smooth operations, all women have undergone specialized training at the Institute of Hotel Management Bhopal. A women’s group has been registered as ‘Sakhi Saheli Lok Kalyan Sangh’ to manage the cafe.” Additional managing director Ms. Mukherjee also said this project will not only provide employment opportunities to these women but also equip them with the necessary skills, confidence, and financial independence to improve their quality of life. Additionally, this initiative aligns with the state’s broader mission to promote a safe and inclusive environment for women travellers.  This women-run cafe will offer visitors a unique and unforgettable experience, showcasing Madhya Pradesh’s rich culture and progressive outlook

Gwalior (Music) and Kozhikode (Literature) were amongst the only cities from India which were included in this illustrious Bhopal. UNESCO has included Gwalior as the city of Music under the Creative Cities Network (UCCN). 55 cities from all over the globe joined the UCCN. Gwalior was acknowledged for its strong commitment to harnessing culture and creativity as part of UNESCO’s development strategies, and displaying innovative practices in human-centred urban planning. The project was led by Madhya Pradesh Tourism Board in cooperation with the Municipal Corporation of Gwalior, Gwalior Smart City Development Corporation Limited, Raja Mansingh Tomar Music & Arts University, music artists and other stakeholders. The Network now includes 350 cities in over one hundred countries, representing seven creative fields: Crafts and Folk Art, Design, Film, Gastronomy, Literature, Media Arts and Music. Since 2019, continuous efforts have been made including multiple stakeholder consultations and a dedicated feasibility study of the city to map the potential for UCCN membership followed by the drafting of the application. Gwalior serves as an exemplary example of living cultural heritage and it  houses one of the biggest annual music festivals of India; The Tansen Sangeet Samaroh to celebrate the rich culture of Madhya Pradesh. Mr. Sheo Shekhar Shukla (IAS), Principal Secretary Tourism and Culture Department and Managing Director, MP Tourism Board  quoted ‘Inclusion of Gwalior by UNESCO under the creative cities network is definitely a big shot in the arm which goes a long way to tell the whole world about the cultural richness of Madhya Pradesh. Gwalior being the city of Tansen, Baiju Bawra, the birthplace of Dhrupad Music form and Gwalior Gharana, which are world known for musical practices and traditions which are …

An Memorandum of Understanding (MoU) was signed between Madhya Pradesh Tourism Board, (MPTB) and The Indian Association of Tour Operators (IATO) in Bhopal today to strengthen, promote and develop cooperation in research, promotion and tourism development in Madhya Pradesh. MPTB and IATO agreed to assist each other to promote tourism to the state by organizing travel visits to destination of Madhya Pradesh; Organizing familiarization trips of Madhya Pradesh; Marketing & Awareness through all possible means; Exchange of publication, reports and other academic materials; Co-organize Travel and Tourism trade events/exhibitions; and Promoting Tourism Destinations through Media and PR. MPTB shall provide Madhya Pradesh Tourism specific brochures and publicity materials to IATO which IATO will share with its large membership base and foreign tour operators through its members in order to promote tourism destinations in Madhya Pradesh and rural tourism destinations. IATO will also  share the information with potential investors in IATO membership for Capital Investment subsidy for creation of Tourism infrastructure and to establish Tourism Projects etc. by way of investment and interest subsidy with an intention to promote investment in Madhya Pradesh. IATO will also share the information with the foreign tour operators through its members regarding Madhya Pradesh Film Tourism Policy and motivate foreign filmmakers through FTOs to shoot films in location of Madhya Pradesh and get all the available benefits. The MoU was signed by Mr. Sheo Shekhar Shukla, IAS, Managing Director – Madhya Pradesh Tourism Board (MPTB) and Mr. Rajiv Mehra Mehra, President – Indian Association of Tour Operators (IATO).  Shri Vivek Shrotriya, IAS, Additional Managing Director- MPTB, Mr. Yuvraj Padole, Deputy Director- MPTB, Mr. Ravi Gosain, Vice President – IATO and Mr. Mahendra Pratap Singh, Chairman – …

On the joyous occasion of World Environment Day on 5th June 2023, you are welcome to embark a transformative journey to the heart of India, where more than 50 eco-friendly rural homestays await, offering an authentic and sustainable experience. Immerse yourself in untouched beauty of rural Madhya Pradesh. These eco-friendly homestays embrace the principles of sustainability, celebrating the delicate balance between humans and the environment.  Madhya Pradesh Tourism Board is dedicated to minimize the carbon footprint in the state and make MP an eco-friendly state for tourists. Each homestay has been thoughtfully designed to minimize the ecological footprint while providing a comfortable and enriching experience. From thatched roofs to mud walls, every aspect reflects a commitment to preserving the cultural heritage of the region. Come be a part of the cultural experiences of MP like the tribal dance forms, local art and crafts and cherish the local cuisines of the various tribes of the state. MP offerings Kekadiya and Khari – Awaken to the melodious chorus of birdsong as you open your eyes to breathtaking lush green forests in the homestays of Kekadiya and Khari. Engage yourself in the organic farming activities, where you can learn about traditional agricultural practices and indulge in the cultural activities of the village. Adventure lovers can also find fascinating cycling treks alongside other environmental friendly recreational activities. Rock Shelter Paintings and Jain Temple Sabarwani – Just 20 kms away from Pachmarhi Sabarwani, is one of the unique hill station homestays where visitors can find exciting homestays and enjoy activities like trekking, bird watching and hot spring alongside dazzling millet dishes of the region. Choti Anhoni and Badi Anhoni Kokhra and Thadipather – In the …

Under its ‘Ek Bharat Shrestha Bharat’ initiative, Indiatourism Mumbai office recently conducted a roadshow in Indore. This was followed by a three-day Fam tour to Mandu and Maheshwar in MP along with a city tour of Indore, sponsored by MP Tourism. Present at the roadshow were Sonia Meena, Deputy Secretary and Additional Managing Director of Madhya Pradesh Tourism Board. More than 20 agents were a part of this Fam. The Ahmedabad-Indore-Ahmedabad tickets were sponsored by Flybig.

Yuvraj Padole, Deputy Director (Events & Marketing), Madhya Pradesh Tourism Board, says, “We are already in the process of conducting both virtual and physical roadshows. MP Tourism has also started organising virtual and physical events such as the Jal Mahotsav, and has started planning a virtual Madhya Pradesh Travel Mart to promote our tourism products.”

The Madhya Pradesh Tourism Board (MPTB) has resumed water sports activities in the state, which were stopped in view of COVID-19. Besides boating, river rafting, kayaking and canoeing have also been permitted. Sheo Shekhar Shukla, Principal Secretary, Tourism & MD, MPTB said that relevant guidelines have been issued to the managers of the boat clubs in the state. It has been decided to run all boats on 50% occupancy. Speed Boats will now carry three persons instead of six, pedal boats, two instead of four, raft boats four instead of eight and cruise boats, 30 instead of 60. MP Tourism runs boat clubs at several places in the state including Bhopal, Halali, Udaygiri, Tawa, Bargi, Bhedaghat, Hanuwantia, Tighra, Gandhisagar dam, Shivpuri and Orchha.

In a bid to attract tourists back to the state after lifting all travel restrictions, Madhya Pradesh Tourism Board (MPTB) has introduced ‘Intezar Aapka’ campaign with includes a series of communication on MP Tourism’s social media pages. The campaign highlights the prime factors of all historic destinations in the state. The campaign further highlights all the key attractions of various destinations. MPTB is promoting places of tourist interest such as Ujjain, Panchmari, Amarkantak, Bandhavgarh, Kanha and Mandu, among others.

Madhya Pradesh has re-opened its State Tourism Development Corporation Hotels, Resorts and many private hotels at tourist destinations for tourists and hoteliers, promoting domestic tourism allowing in tourists from within the country. Madhya Pradesh forest department has also issued a circular regarding re-opening of national parks from 15th June 2020. National Park’s Buffer Zone will remain open during monsoon season.  Sonia Meena, IAS, Additional Managing Director, Madhya Pradesh Tourism Board said: “Madhya Pradesh being into inbound tourism promotion is very strong with its domestic tourism products, wildlife is one of them. Opening up tourist attractions would also give a sense of ‘returning to normalcy’. We see great potential after re-opening our destinations like wildlife, heritage, pilgrimage, leisure, and adventure tourism opportunities. Following the Health protection, safety and hygiene guidelines. We have sanitised and fumigated our premises. We are ensuring all hygiene and social-distancing norms and SOP issued by the Ministry of Tourism, Govt. of India. The first segment of the travellers we are looking to attract, are people from within and neighbouring states coming to visit our tourist destinations. Madhya Pradesh is surrounded by 5 states and it is very easy to travel by car from neighbouring states to our state, we also have a very good road network, which connects major tourist destinations in the state. To begin with, people will start taking small/ weekend tours with 3/4 Days ITINERARY and MP will be perfect for that.”