Tag Archives: Madhya Pradesh Tourism Board

Madhya Pradesh Tourism Board (MPTB) highlighted the state’s historical monuments and cultural heritage through its participation at India Tourism Mart (ITM) recently held at The Ashok New Delhi. The focus was to showcase and revive the fast-growing tourism sector of Madhya Pradesh. The stall of MPTB was visited by industry influencers, travel enthusiasts, corporate, business heads, travel operators and media professionals from different corners of the city to exchange views and opinions on Madhya Pradesh Tourism. MPTB is going to organise two major events in Bhopal this year – Madhya Pradesh Travel Mart from October 5-7 and Adventure NEXT from December 3-5. The former is organised by ATTA in collaboration with MPTB in association with ATOAI. ATTA has chosen Madhya Pradesh because of its adventure-friendly destinations and efforts of MPTB to promote adventure tourism in the state. As quoted by the officials of MPTB, “Madhya Pradesh is flourished with historic marvels, home of wildlife animals and warm people. It is also called the tiger state of India. We expect major inbound tourist footfall mainly from UK. If you look at the statistics, a lot of international destinations like Switzerland, Singapore are now filled with Indian tourists. So if Indians are willing to go abroad and see destinations of the world, why not explore our own country. So we are having a balanced approach in all the sectors of tourism such as adventure, wildlife, heritage and many more.”

In a curtain raiser event held in New Delhi, the Madhya Pradesh Tourism Board has announced that it will host ‘AdventureNEXT’ in Bhopal, Madhya Pradesh from December 3-5, 2018. The event is organised by Adventure Travel Trade Association (ATTA). The curtain raiser saw in presence Hari Ranjan Rao, MD, Madhya Pradesh Tourism Board; Gergana Nikolova, Regional Manager – Europe, ATTA; Jake Finifrock, Regional Director – Asia, ATTA; and Swadesh Kumar, President ATOAI. Rao said, “India has been a great destination in terms of adventure travel. We are grateful to ATTA that it agreed to come to India and bring so many partners from other parts of the world. I am also grateful to ATOAI who have been at the forefront to take this event forward.” Organised for the first time in Asia, AdventureNEXT is known for putting emerging adventure destinations on the world tourism map. Finifrock added, “ATTA is a member organisation that is made up of over 1300 members throughout the world. We like to provide opportunities to people to come together to learn from one another, to inspire one another, to have more opportunities to network and grow the adventure travel community. It’s not only an event for Madhya Pradesh but also for all adventure travel across India. We are expecting around 300-350 delegates to attend Adventure Next. Many of these will be international buyers who will come to see travel products available in India.”