Tag Archives: Malaysia Airlines

Malaysia Airlines continues its direct-to-consumer engagement strategy in India with the fourth leg of its India Mall Activation Tour, reinforcing Delhi NCR’s role as a key outbound market ahead of the year-end travel season. Malaysia Airlines completes a three-day mall activation at Ambience Mall, Gurugram, Delhi NCR, from 12–14 December 2025, marking the fourth showcase in its multi-city India Mall Activation Tour. The activation follows earlier editions in Mumbai, Hyderabad and Bangalore, and focuses on destination awareness, customer engagement and holiday planning. Delhi NCR remains one of the airline’s most important outbound markets, with the showcase drawing participation from families, working professionals, young travellers, aviation enthusiasts and holiday planners. Dersenish Aresandiran, Chief Commercial Officer – Airline Business, Malaysia Aviation Group (MAG), says: “The positive response across every city of our India Mall Activation Tour reflects the growing interest among Indian travellers for international getaways supported by seamless connectivity and exceptional hospitality. Delhi NCR remains one of our most important markets, and through this activation, we connected with travellers and showcased what makes Malaysia and Malaysia Airlines a preferred choice. We look forward to welcoming more guests on board and delivering memorable travel experiences.” Travel trade participation Leading travel partners, including Akbar Holidays, Riya Tours & Travels, SOTC, Thomas Cook, MakeMyTrip and N. Chirag, participate in the Delhi NCR activation. Visitors explore curated Malaysia holiday packages and receive customised travel recommendations through on-ground consultations. Tourism Malaysia joins Delhi activation The Delhi NCR showcase also features participation from Tourism Malaysia, supporting the promotion of the Visit Malaysia 2026 campaign. Through destination showcases and cultural highlights, Tourism Malaysia spotlights the country’s tourism offerings and readiness to welcome Indian travellers ahead of the milestone …

Malaysia Airlines continues its multi-city India Mall Activation Tour with a high-visibility showcase in Hyderabad, strengthening direct engagement with outbound travellers in one of its key growth markets. As airlines look to build stronger brand recall in high-potential outbound markets, experiential, retail-led activations are becoming an effective tool to influence travel decisions at the planning stage. Malaysia Airlines’ latest mall activation in Hyderabad reflects this strategy, allowing the carrier to engage directly with consumers while reinforcing Malaysia’s appeal as a leisure and transit destination. The three-day showcase takes place at Sarath City Capital Mall from 28 to 30 November 2025, marking the second leg of the airline’s India Mall Activation Tour following its opening chapter in Mumbai. Hyderabad emerges as a key outbound market The Hyderabad activation records strong footfall across all three days, with families, young travellers and holiday planners engaging across interactive zones, destination displays and consultation desks. The presence of leading travel partners — including Akbar Holidays, Riya Tours & Travels, SOTC, Thomas Cook and Kesari Tours — allows visitors to explore packaged holidays and customised itineraries supported by Malaysia Airlines’ network via Kuala Lumpur. The format enables consumers to access destination information, promotional offers and booking advice in a single setting, strengthening the airline’s visibility in a city that continues to show growing outbound demand. Airline leadership highlights India’s growth potential Dersenish Aresandiran, Chief Commercial Officer of Airline Business, Malaysia Aviation Group, says the Hyderabad activation reinforces India’s importance within the airline’s commercial strategy. “Our presence in Hyderabad reaffirmed the strong potential of India as an outbound travel market. The enthusiasm we witnessed reflects a growing desire among travellers to explore newer experiences supported by convenience …