Tag Archives: Martin Nydegger

The 26th IT&CM Asia and 21st CTW Asia-Pacific kicked off in Bangkok, Thailand and welcomed some 3,000 delegates, including over 500 hosted buyers and media, from more than 50 territories and countries. Over 50 industry thought-leaders from government bodies, related associations, corporate organisations and industry professions delivered knowledge sessions. The main keynote presented by Martin Nydegger, CEO, Switzerland Tourism; Oscar Cerezales, COO, MCI Asia-Pacific; Nichapa Yoswee, Senior Vice President – Business, Thailand Convention & Exhibition Bureau (TCEB); and Daniel Chua, Vice President – Meetings & Incentives, Singapore Associations of Conventions and Exhibition Organisers (SACEOS), set the tone towards the transformation of audience engagement as the demand to stand out and being top-of-mind becomes more competitive. TCEB hosted the Official Opening Ceremony & Welcome Reception themed ‘Thailand Limited’ that rounded off Day 1 of activities at the GMM Live House at CentralWorld, featuring a colourful night of uniquely Thai entertainment, local cuisine and hospitality.  

Switzerland Tourism and the Swiss Travel System have together launched a special ‘Ranveer on Tour’ train dedicated to Ranveer Singh to honour the actor’s contribution towards the increasing popularity of the country as the preferred destination of Indian tourists. The train’s maiden journey was inaugurated by the official brand ambassador of Switzerland Tourism. Also present at the inauguration were Martin Nydegger, CEO Switzerland Tourism and Maurus Lauber CEO Swiss Travel System. Post the inauguration, Singh took a commemorative ride on the train while interacting with the passengers and signed a few postcards. Nydegger said at the inauguration, “The Indian market is fundamentally important for Switzerland Tourism. In 2017, activities to promote Switzerland in India have resulted in a strong increase of 23.4 per cent in overnights. Our campaign with Ranveer Singh as our Brand Ambassador has powerfully contributed to this recent success: Switzerland has become increasingly famous as an adventurous and fun destination for younger Indian visitors.” Lauber added, “ Indians are extremely important for the Swiss Travel system and the number of Indian travellers using the Swiss Travel Pass has doubled since 2013. We are very proud that the Golden Pass Panoramic train is named after Ranveer Singh and we hope this inspires more Indians to travel on this premium route on the Grand train tour of Switzerland.”

Actor Ranveer Singh as Switzerland’s ambassador in India, has managed to drive a 25 per cent growth rate in overnights in the Alpine nation. Martin Nydegger, the newly appointed CEO of Switzerland Tourism, says, “We couldn’t be luckier to have Ranveer Singh as our country ambassador. He has really boosted the image of Switzerland in terms of tourism to make it younger, fresher, exciting and active. This is exactly how we want to position Switzerland in future to place it as the most desirable outdoor destination and he is helping us in doing just that.” “We are very happy to extend and continue with Ranveer Singh in 2018 and we are very much looking forward to that. We would always welcome all the production companies, stars and all the whole of Bollywood industry to continue shooting in Switzerland,” Nydegger added.