Tag Archives: Merlin Entertainments

Air India has partnered with Merlin Entertainments, a global leader in location-based, family entertainment, for Air India’s Flying Returns (FR) loyalty programme, effective from 8 May 2024. Now, Flying Returns members will earn reward points when they buy tickets to Merlin’s ‘Madame Tussauds’ across nine locations around the world.

Air India, India’s leading global airline, and Merlin Entertainments, a global leader in location-based, family entertainment, have entered a global partnership for Air India’s Flying Returns (FR) loyalty programme. Effective 08 May 2024, Flying Returns members will earn Reward Points when they buy tickets to Merlin Entertainments’ Madame Tussauds across nine locations around the world. Two more Madame Tussauds locations will be added for the offering in the coming weeks, thus covering all worldwide locations of the popular tourist attraction. The partnership is powered by GlobalTix, Asia’s leading travel technology company, which enables the booking transactions. Air India’s Flying Returns members can earn up to 16 FR points per INR 100/USD 1.2 spent across participating Madame Tussauds locations. As part of an exclusive launch offer valid on bookings made until 25 June 2024 and visits completed until 30 June 2024, Flying Returns members can earn double Reward Points at five Madame Tussauds locations, namely Singapore, Bangkok, Dubai, London and New York. During the limited period, Flying Returns members will also get a complimentary entry for one child (2-11 years) accompanied by two adults at select Madame Tussauds locations. Air India and Merlin Entertainments signed a Memorandum of Understanding (MoU) at a ceremonial event held at the iconic Madame Tussauds Dubai during the on-going Arabian Travel Market 2024. Flying Returns members can earn FR Reward Points on tickets to the participating Madame Tussauds locations by purchasing their tickets here: https://airindia.tickete.co/partner/madame-tussauds-flying-returns-air-india/ Dominique Sidley, Global Trade Strategy Director, Merlin Entertainments, stated: “We at Merlin Entertainments are excited about this partnership with India’s leading airline, Air India, and to welcoming the ‘Flying Returns’ members to our incredible attractions across the globe. India is a …

Merlin engages with the Indian travel industry in Delhi as they unveiled Baba Ramdev’s wax figure for Madame Tussauds New York, intending to boost outbound sales from India. As they plan to launch more products and execute marketing strategies in India, Merlin expects more Indian diaspora to visit Madame Tussauds NY.

The 23rd edition of Madame Tussauds is set to open in New Delhi this June at Regal Cinema, Connaught Place. The wax attraction will exhibit over 50 figures from diverse leagues such as history, sports, music, cinema etc. The attraction will showcase 60 per cent of local celebrities and 40 per cent of international leaders as wax figures which will be created in an excess of Rs. 1.5 crores each. Merlin Entertainments, the operator of the attraction, plans to offer competitive ticket fares in order to attract large segment of Indian visitors and once open, Madame Tussauds will also offer special fares for students, and groups, informed Anshul Jain, General Manager and Director, Merlin Entertainments India. “The wax attraction will provide an immersive and exhilarating experience of the glittering world of renowned celebrities and personalities of the likes of Amitabh Bachachan, Narendra Modi, Sachin Tendulkar, Kim Kardashian, etc. We will also have a broader focus on Indian celebrities and I am sure that all the locals and tourists will cherish meeting their idol,” says Jain. Marcel Kloos, Director-New Openings Europe and Emerging Markets, Merlin Entertainments, adds that the attraction can accommodate 500 visitors at a time and will be open from 9 am to 8pm. The tickets will also be available online for the same once the attraction is open.

Merlin Entertainments has announced its foray into the Indian market, with the launch of Madame Tussauds Delhi. Launching mid-2017 within the heart of the capital in the famed Regal Cinema at Connaught Place, Madame Tussauds Delhi will pay homage to A-list celebrities from Bollywood through to Hollywood, in addition to featuring icons from sport, music and notables that have not only shaped the popular and historical landscape of India, but the world as a whole. John Jakobsen, Chief New Openings Officer, said – “We are delighted to be announcing that our 22nd Madame Tussauds Attraction will be opening in Delhi. Ever since we introduced Amitabh Bachchan as the first Bollywood figure in Madame Tussauds London in 2000, we have seen how Madame Tussauds appeals to the Indian consumer, and having a permanent attraction in the heart of the country’s capital made perfect sense for the evolution of the Madame Tussauds story.” “In order to bring the attraction to life, we worked with a host of local experts to ensure an authentic visitor experience – truly bringing to life the color and vibrancy that encapsulates the essence of India. We have no doubt that locals and visitors alike will relish in meeting their heroes in a way that only Madame Tussauds can offer.” Allowing closer access than ever before, guests will be encouraged to interact with the incredibly life-like figures in highly themed and immersive environments. Visitors will be able to give a speech with Prime Minster Narendra Modi, take a selfie with Kim Kardashian and test their bowling skills and technique with cricketing legend Sachin Tendulkar.