India Convention Promotion Bureau’s (ICPB) MICE international Roadshow in Europe saw participation from more than 100 MiCE buyers and association representatives from Paris, Brussels, Geneva and Zurich. According to a release by ICPB, 12 representatives from India from various segments like incentive operators, venues and professional conference organisers, interacted with buyers and discussed business prospects. The Indian Ambassadors from France and Switzerland addressed the roadshows and extended support for future events. The roadshows were supported by Ministry of Tourism, Government of India and the Indian Tourism Offices in Frankfurt and Paris.
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