Tag Archives: MICE

The Ministry of Tourism, Oman, has successfully conducted the second leg of the multi-city roadshow in Mumbai. The event witnessed participation from around 140 companies to bridge connections between local travel agents and destination management companies in Oman. The unique interactive platform with pre-fixed meetings gave trade partners and travel agents an opportunity to interact and learn more about the diverse product offerings and experiences that Oman has to offer. Her Excellency, Maitha Saif Al Mahrouqi, Undersecretary, Ministry of Tourism (MOT), said, “The objective of the roadshow is to highlight the various facets of Oman as a destination and to create awareness about the new segments and offerings that the country has to offer. We see India as a promising potential market and have witnessed significant growth over a period of time. We recognise and acknowledge the demand from India and other potential markets. Hence, as part of the Sultanate’s National Tourism Strategy 2040, the Ministry of Tourism seeks to introduce the sector’s latest developments, services, projects and facilities of the tourism industry like opening the new passenger terminal at Muscat International Airport and launching the electronic visa.” Commenting on the roadshow, Lubaina Sheerazi, India Representative, Ministry of Tourism, Oman, said, “The roadshow offers us a platform to expose the uniqueness of Oman as a holiday destination from India. From luxurious resorts and campsites to exotic scuba diving spots to rustic shopping experiences, Oman has something to offer to anyone who has a quest for adventure and thirst for a distinctive cultural experience. Oman is not only seeing a surge in MiCE travel, but is also a preferred wedding destination for many.”

The maiden India Tourism Mart (ITM) is being organised from September 16-18, 2018 by the Ministry of Tourism, along with Federation of Associations in Tourism and Hospitality (FAITH) at The Ashok, New Delhi. The mart will be formally inaugurated by Piyush Goyal, Union Minister for Railways, Coal and Corporate Affairs, in the presence of KJ Alphons, Minister of State (I/C), Ministry of Tourism. The mart is being attended by 250 delegates from 60 countries, who also attended the Paryatan Parv at the Rajpath Lawns. The buyers were welcomed at The Ashok by Nakul Anand, Chairman, FAITH, who met with all the presidents of associations under the FAITH umbrella, as well as the exhibitors. ITM will give an opportunity to the buyers to see world-class tourism facilities available in the country such as airports, hotels, tourist destinations, MiCE facilities, potential in the field of adventure tourism and other niche products.

Thomas Cook (India) has opened a new branch at Jubilee Hills, Hyderabad to leverage the growing potential of Telangana. Present at the inauguration were Romil Pant, Senior Vice President- Leisure Travel, and V Pradeep, Associate Vice President, Foreign Exchange, Thomas Cook (India). This expansion extends Thomas Cook India’s presence in Telangana to 10 consumer access centres (4 owned branches and 6 Gold Circle Partner franchise outlets) across Saifabad, Begumpet, Hitech City, Gachibowli, Kukatpally, Banjara Hills, Attapur, Sainikpuri and Malakpet; with five additional outlets in Andhra Pradesh. Rajeev Kale, President & Country Head – Holidays, MICE, Visa & Passport Services, Thomas Cook (India) said, “At Thomas Cook, Telangana State has been identified as a prime driver and continues to deliver strong growth of 25 per cent YOY for our leisure travel business. Our new branch at Jubilee Hills, Hyderabad (a key residential, commercial and retail centre), gives our consumers convenient access to a wide range of travel and foreign exchange services. Innovative products like our Holidays and Forex apps with doorstep delivery of foreign exchange; equally our cutting edge prepaid cards (Borderless and One Currency) are of great value to Hyderabad’s tech savvy travellers and we are confident of seeing a strong uptake.” Deepesh Varma, Senior Vice President– Sales & Relationship Management, Foreign Exchange, at Thomas Cook India said, “Given the impressive increase of 45% across our key Forex product-segments, we have identified Telangana State as a strategic source market. Telangana is also a significant outward remittances market for us; our Send Money Abroad service seeing increased uptake.”    

Witnessing a significant increase in demand for experiential travel from the MiCE sector, Thomas Cook (India) has launched a portfolio of unique programmes that deliver engaging experiences across key global destinations. The clear shift from the traditional basic sight-seeing tour plus gala dinner to innovative experiential itineraries has created potential for the MiCE sector. In a strategic initiative to leverage this momentum, the company’s MiCE business has curated a series of cutting-edge MiCE programmes. Thomas Cook’s experiential MiCE portfolio incorporates fascinating long-haul destinations (Iceland, Canada, Japan, Korea, Norway, New Zealand, Australia and USA, etc) and short hauls (like Baku, Kiev, Morocco, Oman), coupled with distinctive elements including the adrenalin rush of Queenstown’s adventure experiences, snow-mobiling in Iceland, rafting in Norway, Formula 1 drives on the Yas Marina circuit, 360 degree helicopter tours, etc. Sightseeing trips are delivered with an exciting twist: via segway in Hungary or Spain, vintage cars in Prague, stretch-limousines in Dubai/Abu Dhabi or helicopters in Canada. Also incorporated are exclusive dining experiences- on a glacier in Canada or a private island in Australia; also decadent spa-wellness programmes and thermal baths in Iceland, Turkey, Jordan, New Zealand and more. Rajeev Kale, President & Country Head – Holidays, MICE, Visa & Passport Services, Thomas Cook (India) said, “The evolution in the MiCE sector is creating an expanded market of discerning corporates. With experiential travel high on their wishlist, our launch of engaging MiCE experiences was intended to capitalise and build on this significant and growing opportunity.”  

In order to attract the growing conferences and incentives segment from India, the Cyprus Tourism Organisation (CTO) is offering attractive financial incentive schemes so that MICE agents and corporates choose Cyprus as their preferred destination. There are broadly four schemes. Speaking about this Michalis Metaxas, Director, Cyprus Tourism Organisation and Cyprus Convention Bureau (CCB) says, “Cyprus is an attractive and competitive destination for the organisation of conferences, meetings and incentive trips. We have four different types of schemes for corporates depending on who they are and what their aim is.” One scheme is for MiCE directed at non-profit organisations, associations and academic institutions for conferences and meetings and licensed tourism and travel offices and companies for corporate conferences and incentive trips. The second incentive scheme is to support conference bidding and sales calls to attract conference and incentive tourism to Cyprus. The bidding for hosting of conferences should be done by non-profit organisations/associations, and educational/academic institutions that will travel abroad in order to bid for the hosting of conferences/meetings of non-profit regional, European or international organisations/associations, or educational/academic institutions on the island. Cyprus also offers incentives for inspection visits of the destination in general, and meeting Cypriot professionals within this field as well as for conducting familiarisation trips to Cyprus for MiCE.  

Thomas Cook (India) strengthened its presence in North India with the inauguration of a flagship store at Connaught Place by Vijay Kumar,  Brand Ambassador, Thomas Cook India. This expansion augments Thomas Cook India’s total number of outlets to 16 consumer access centres with six owned branches and 10 Gold Circle Partner (franchise) outlets in Delhi. Thomas Cook’s new store will offer travellers a range of holiday products (domestic and international tickets, and hotels, cruises, individual and group tours, luxury vacations), foreign exchange, visa services and insurance. Rajeev Kale, ‎President, Country Head–Leisure Travel and MICE, Thomas Cook (India) said, “North India is delivering a strong growth of 20 per cent YoY for our leisure travel business and Delhi has been identified as a prime growth driver as part of our strategic plan. Our new branch at Connaught Place is at a prime location, thus giving our consumers convenient access to a range of holiday products, travel and foreign exchange services.”  

The 2nd edition of Travel Business Show, an exclusive MICE event, was held from December 2-3 at Le Meridien Gurgaon. The show was inaugurated by MA Teresita C. Daza, Ambassador of the Philippines to India, who was also the chief guest for the evening. Tourism and MICE continues to be a great contributor to the economy of nations, Daza said. “In 2016, the Philippines economy grew by 6.8 per cent, faster than 5.9 per cent expansion in 2015.  In the third quarter of 2017, it grew by 6.9 per cent. The top source markets for the Philippines from Asia include China, Japan, South Korea and Taiwan. Currently, India ranks as the 12th largest source market for the Philippines. Many Indians visit Manila, Cebu, Palawan, Angeles and Boracay,” she informed. Giving an insight in the popularity of the Philippines as a destination for Indians, she added, “In 2016, the record of Indian arrivals in the Philippines was 90,000, which is an average of about 246 Indian passengers per day.  This number of Indian arrivals is very encouraging, despite visa requirements for Indians travelling to the Philippines.” On the visa policy, she informed, “To provide better visa services to Indian travellers, the Philippines has already instituted a 14-day free visa for Indian nationals, who are holders of  visas for USA,  Japan, Australia, Canada, Schengen, Singapore and the UK, from all international airports and seaports of the country.”

The government shall soon roll out its much-awaited National Tourism Policy, expected to provide single window clearance for organisation of meetings and conferences, informed Satyajeet Rajan, Director General, Ministry of Tourism, Government of India, while addressing the second edition of Global MICE Travel Mart, organised by FICCI jointly with the Ministry of Tourism, Government of India, on September 14 at The Lalit, New Delhi. He said that there was a need to provide incentives to this sector to make it competitive in the world market. He added that there was a pressing need to conduct a study to assess size of the industry and a consultant was being appointed to suggest a workable roadmap for the development of the sector. During the inaugural of this mart, which is underway until Sept 16, a FICCI-MRSS Knowledge Paper on ‘MICE Tourism Powerhouse of a New Era Tourism’ was unveiled by the dignitaries. The six-point agenda of the study suggested a six-point roadmap for development of India as a MICE tourism hotspot. Chander Mansharamani, Vice Chairman, ICPB and Managing Director, Alpcord Network Travel & Conferences Management Company, said that MICE was an economic activity and there was an imperative need for the creation of a market for the sector. Besides, he emphasised on the need for readily available comprehensive database, building capacities and capabilities while taking into account competition to make India a MICE hub. Highlighting the immense potential of MICE tourism in West Bengal, Amitava Rathod, Deputy General Manager, West Bengal Tourism Development Corporation, said that that with new convention centres projects such as HIDCO, Digha and Bagdogra coming up in the state, West Bengal is bound to lead the country in …

The two editions of Travel Show held on Dec 17 and 18, 2016, at Le Meridien Gurgaon recorded 1,300 meetings between around 25 exhibitors as well as 25 buyers on both days. The closed-door event which focused on MICE on the first day, and on Experiential and Luxury travel the second day, was inaugurated by Guldeep Singh Sahni, President, Outbound Tour Operators’ Association of India; Sushil Shamal Wadhwa, Founder & CEO, Platinum World Grroup and Shahnawaz Shah, Manager Marketing, SKICC. It presented an exclusive networking opportunity to a selective list of travel and hospitality professionals in a pre-scheduled one-on–one meeting format. Commenting on the show, Sarika Rawal Bhambani, General Manager, Travel Show said, “Successful meetings took place between the selected exhibitors and top-level buyers. It is an excellent platform for companies which are looking to gain a slice of demand or are looking to grow their existing shares.”

In an attempt to harness the potential and give due focus to MICE tourism, the Ministry of Tourism will soon appoint an advisory body exclusively for MICE which will be headed by the Secretary Tourism as Chairman. A task force for adventure tourism will also be constituted with Secretary Tourism as Chairman in order to take immediate steps to boost niche tourism products in India. This was informed by Vinod Zutshi, Tourism Secretary, Government of India, at the 9th Conventions India Conclave (CIC) organised by India Convention Promotion Bureau (ICPB). “We have decided that professional consultants will be taken on board in order to conduct proper study of the market and stakeholders of the industry and chart out a roadmap for the next 10 years which will give a proper direction and strategy in the long term and also define the roles and functions of the stakeholders in order to achieve the targeted goals.” said Zutshi. The advisory body will work in tandem with the private stakeholders, hoteliers, state governments and Suman Billa, Joint Secretary, Ministry of Tourism and Chairman, India Convention Promotion Bureau (ICPB), explained that in order to make the MICE industry more competitive, GST rate for this industry has to be in the lower brackets as it is a very price sensitive market. Billa added, “The MICE industry has to lead from the front as the leisure segment alone cannot contribute to the long term goal of 2 per cent Indian share in global tourism numbers.” MoT is also working with the stakeholders in the industry to conduct the DRV Convention in September 2017, informed Zutshi.