Tag Archives: mid-market hotels

Leading hospitality chain Royal Orchid Hotels Limited (ROHL) announced its 5th property in Jaipur and 10th in Rajasthan while debuting its reimagined midscale brand – Regenta Place. Donning a fresh identity and design language, Regenta Place Jaipur aims to disrupt the value-driven mid-market space through a dynamic combination of vivacious social spaces, cutting-edge technology, and quirky décor. Arjun Baljee, President, ROHL said, “We are delighted to create a distinct visual identity for “Regenta Place.” This will help us further create a clear distinction in our portfolio of properties, both for our owners and for our guests. By focussing on a modern aesthetic to local design, we hope to create a brand that is relevant to the micro-market it operates in. Over a period of time, we hope to roll this out across the platform of Regenta Places, so that they are consistent with the broader vision of providing fresh and vibrant spaces to young and modern travellers.” “The new property serves as a testament to our ongoing dedication to consistently innovating and remaining relevant in the industry. In the near future, the travel and hospitality industry will be significantly influenced by the increasing emphasis on experience-driven travel by Gen Z and Millennials. However, the moderate-tier segment of the Indian hospitality industry is distinguished by a visible service gap. The rebranding of Regenta Place is a step in the direction of creating a niche brand that can align the aspirations and budget considerations of young Indian travellers without compromising on the quality of their stays,” Baljee added. Accommodation at the 40-key hotel is thoughtfully furnished with functional amenities and decorated to reflect a contemporary yet quirky look. To meet the discerning …

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